CATEGORY

Month: October 2018

One Story I’ve Never Told Before Now

One Story I’ve Never Told Before Now

Today I’m going to tell you a story about how the tragedies in your life can be the making of you. And why everyone needs to know their ‘why’. In 2010, I had an amazing life. I’d finally landed my dream job as deputy features editor on one of the UK’s top women’s...

How to spark engagement on your social media

How to spark engagement on your social media

Are you spending hours crafting Social Media posts and all you're getting is *crickets*? It can be so demoralising to keep posting in to a void and have hardly any engagement. Well, luckily there are quite a few tricks you can use in your copy to help spark...

4 questions to ask before publishing the personal stuff

4 questions to ask before publishing the personal stuff

We’ve been talking about Getting Personal in our copy this week. By getting personal of course, I mean by sharing little insights in to your personal life and your own life stories. Story is SO important in copy. Because when you offer a service that is of similar...

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Heart-Led Over Hard Sell

Heart-Led Over Hard Sell

Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this...