Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
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Month: February 2019
Where’s your tribe? Problem #2 (this one’s not terminal but it severely affects your conversions)
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
Where the heck’s your tribe? Part 1: The phobia you didn’t know you had.
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
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The Books that Shaped my Decade
I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...
Stress-Free Content Creation: Part 1
Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...
Here’s one of my best-kept secrets for you…
Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...