Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.

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Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
So it seems pretty apt that this episode is falling right at the end of the year, when we all are thinking about what we would do differently (and hopefully better) next year in our lives and businesses. And for me more self care is always on my list, because one of...
Messaging is not set it and forget it, which means you don't have to be brand new to business to have a messaging problem, that's why in this episode I'm going to be sharing the 5 tell tale signs that it's not your business model, your strategy, your product or your...
So this podcast lands with some divine timing I tell you, because here I am at home quarantining with my daughter, during one of the busiest periods of my business (self imposed because I want to finish work for Christmas nice and early). And so amidst needing to...