Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
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Month: February 2019
Where’s your tribe? Problem #2 (this one’s not terminal but it severely affects your conversions)
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
Where the heck’s your tribe? Part 1: The phobia you didn’t know you had.
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
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