Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
You’ve also got the memo about abstract, airy fairy and cliched language and how it means nothing to anybody. Your copy doesn’t just understand your customer, it’s like you’ve read their freaking mind.
High fives!
You’ve taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her.
Well done, you’ve overcome your fear of niching. And you’re so clear on your target customer that you even know her middle name and how she takes her coffee at Saturday morning brunch. (Don’t know what I’m talking about? Check out my post on the No.1 Reason you can’t find your Tribe).
But hang on…
When you’re doing everything you’re meant to be doing – facebook, linkedin, blogging, emailing…
When your instagram followers see you more often than your husband does.
When your content is dripping with value…
and yet, your ideal customer still don’t show up.
What the HELL’S going on??
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