Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.

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Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
Without the lovely lady that I’m chatting to in this episode of the podcast, this podcast probably wouldn’t exist - or if it did, you’d probably not know about it because I’d have found a way to hide and sabotage it. I met Claire Brett, who’s a hypnotherapist,...
Meet the copywriter's secret weapon (it's going to be your new best friend). Because with this little baby in your pocket, there's no more writing from scratch/ staring at that flashing cursor wondering what on earth to say/ spending hours crafting the perfect...
Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this...