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“There’s no such thing as writer’s block!” If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before. And it’s true. As both a writer for glossy magazines and a copywriter, I can confirm that there’s nothing like the...
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Without the lovely lady that I’m chatting to in this episode of the podcast, this podcast probably wouldn’t exist - or if it did, you’d probably not know about it because I’d have found a way to hide and sabotage it. I met Claire Brett, who’s a hypnotherapist,...
Meet the copywriter's secret weapon (it's going to be your new best friend). Because with this little baby in your pocket, there's no more writing from scratch/ staring at that flashing cursor wondering what on earth to say/ spending hours crafting the perfect...
Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this...