โWrite bookโ has been on your vision board for a long time and โauthorโ is something youโre itching to add to your bio, but there always seems to be something more pressing and more important to do inside your life and business than actually sit down and write it. If this sounds familiar, this episode is for you. Because while running a business and having a life doesnโt leave a whole lot of room for penning a masterpiece, there are some tell tale signs that you are primed and ready to get focused and get that book written right now, so you can take your brand to the next level.
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Love,
Cate
HOW TO LISTEN
Listen here, scroll down for the transcript or subscribe via Apple podcasts, Spotify or your favourite podcast app.
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Transcript
I wrote and illustrated my first book – โShipwreckedโ – at the prodigious age of 6. The fact that it bore an uncanny resemblance to the Swiss Family Robinson, and was bound in green sugar paper and held together by treasury tags from the classroom stationery cupboard is beside the point. But basically that was the moment I knew I wanted to be a writer.
Maybe thatโs you too, maybe youโve always wanted to write – or maybe itโs not the actual writing part thatโs exciting to you but the whole being an author part and getting on that fast track from expert to thought leader in your industry that writing a book can give you.ย
Either way, if youโve ever had a nudge to put your thoughts, your story, and your ideas into a book, and you havenโt done it yet, youโre probably constantly waiting for the right moment in your business or your life to get it done.ย
Now as a writer, Iโd say that thereโs never a right time to write. Even writers donโt feel like sitting down and writing most of the time. That perfect moment never comes. For every time I sit down and it flows out of me like a tap, there are 99 others where Iโm thinking things like, โmmm maybe it is time to go and unblock the outside drainsโฆโ
So you just have to kind of train yourself to get it done. So generally Iโd say if youโre waiting for the perfect conditions to write your book in – like a remote mountain retreat,ย itโs probably never going to come. But I will say, when it comes to writing a book for your business – for your brand, I do think there are times when conditions in your business are about as perfect as they can get. And thatโs what I want to share with you in this episode.
Because since writing the critically acclaimed โShipwreckedโ (both my parents gave it 5 star reviews), Iโve been published hundreds of times over in national magazines, and as a ghost writer, editor and book coach Iโve consulted on 5 books – so youโd think Iโd have got around to writing my own authority building book for my business by now, wouldnโt you?ย
Mmmm, well, I havenโt. Or at least I hadnโt. Until very recently, and my first book How to Be Luminous is due to be hitting an online bookshop near you in a matter of weeks.
And Iโm so excited about it, because Iโve been in business 3 years now, and Iโve often been asked why didnโt I do it sooner.
But quite honestly, the main reason I didnโt do it sooner, is becaus I always thought Iโd be a fiction author, because I didnโt think I had anything interesting or original enough to say yet, that related to my business and could be pulled together into a cohesive book. For the first two years of my business I was still working out who I was and what made me me.
So, I just focused on other things. Like serving and getting to know and grow my audience and creating content as it flowed to me and as inspiration struck. And then one day, at the end of 2019, I had an idea for not one book I wanted to write, but two and possibly a third, all of which related to my business. So what had changed?
Well, I suppose Iโd found my voice. And in all the creating and the showing up and the exploring of my message, I found that there were certain themes that kept coming up and which my audience was responding to, and suddenly I realised I knew who I was, and what at least one of my books could be about.
Maybe you already are at that stage and know exactly what your book is about, or maybe you want to write a book but like me didnโt think you had anything worth shouting about to say.ย Well maybe youโre wrong. Because if you have any or all of these 5 signs youโve got a book in you thatโs itching to come out.
- You have a large body of amazing content thatโs getting lost in you news feed
So I realised I had a book in me when I noticed that I had a huge body of content that I was creating that focused around one strong theme – and in this case it was why itโs time to unhide yourself, stop being vanilla and reach more people with your soul work. I had so much content around what keeps us hiding very often in plain sight, and how important it is to show up in the fullest expression of ourselves.ย And when I realised this was a theme, and something I really wanted to talk about and had something to say about, the first thing I did was go through all the content I had created over the previous 18 months to two years on LinkedIn, Instagram, Facebook, in the emails I sent my subscribers, in the trainings Iโd run in the talks Iโd done at events, and I discovered in amongst all of this, I had the themes for 12 chapters of a book and the bones of all the stories and lessons that could go into it.
And so if youโre already a prolific content creator you probably already have that too so itโs time to put it to use. And actually if you donโt have any signature content like a blog, and your best content only exists on social channels which every day is getting pushed further and further down a social media timeline, nowโs the time to go back in and dig up that gold, polish it up and turn it into something evergreen. Itโs not serving you there. Put it to use. Often the big thing that holds us back is not knowing where to start, but Iโm sure amid all the content youโve already created, you already have a messy first draft. And thatโs where every book starts.ย
- Youโre ready to go from expert to leader
Nothing quite grows your authority like authoring a book on your topic. Whether itโs traditionally published or self published, it doesnโt matter, writing a book on your subjectย grows your authority, your know, like and trust and credibility. People just simply look at you differently when you can say youโre also an author.
Now obviously we do want that book to be good so that when someone actually reads it you donโt undo all of that, so Iโd recommend getting some professional support if you need it. But if you are trying to elevate yourself to the next level of influence and youโre finding that youโre kind of hitting up against a bit of an invisible glass ceiling there, a book can be the most incredible way to fast track you from one of the experts to the leading voice in your field.ย
Now of course a lot of entrepreneurs have done this, Carrie Green with her book she means business, Denise DT with Lucky Bitch. Their books are important parts of their authority building and marketing funnel as well. And Lucky Bitch was originally self published and later picked up by Hay House.
- You have an inspiring story to tell
Your story really is your goldmine – and I honestly believe that itโs not the most dramatic story that resonates, itโs always the true one.ย
And the funny thing is I really didnโt see myself as having an interesting story to tell. So if youโre sitting there thinking, er Iโm so boring, who wants to hear about me, listen up. I know from more than 15 years working as a journalist, that so often the most profound and moving and interesting stories are the ones that feel the most ordinary and commonplace – because theyโre relatable.ย
Despite that I was pretty sure I didnโt have a story because as we all know itโs hard to read the label from the inside.ย
Now very often as entrepreneurs our stories are closely linked to why weโve started on a certain career path or business venture with some kind of personal transformation that weโve been through – which ultimately reflects the journey you want to take your ideal customers on. Which is why our stories can be so powerful because people want to see that you understand them and they want the hope of seeing someone having come through the other side and got to where they want to be.ย
So you say, โJust like you I felt like this and I did this and I had this problem, but something happened and so I did this and this and that,ย and now Iโm here and my life is like this.โ
For me I didnโt think I had a story that related to my audience in any way – they didnโt want to be glossy magazine journalists turned writing coaches. But as I grew my business and grew my own visibility and worked out what I wanted my voice to be about in this world, thatโs when I uncovered the part of my story that did reflect my customerโs journey. The story of having a huge desire to help people and make an impact, but being too scared to show up and be me, and all the things that kept me hidden. And my story of unhiding myself I guess, runs throughout the lessons inside in my book How to be Luminous.
- You have a unique and succinct message you could talk about all day
Now, I am reluctant to suggest anyone has a completely unique message, just like there are no new and original stories really. But Your message is the unique combination of who you are, what you stand for, why you stand for it, and what you want people to know or feel or understand differently. And if there is something that you talk about a lot, that fires you up and gets you excited, this means two things. 1. You have a hook for a book. And 2. When it comes to marketing it youโre going to be able to talk about it until the cows come home which is good, because youโre going to want to spend more time talking about your book, than you did writing about it, if you want it to be a success.ย
So the message I was sharing that I knew would be the hook for How to be luminous was that shining your light is really about lighting the way so others can find theirs.
- You have a signature method (and a higher ticket product or service it will help you sell).
So one of the most valuable things you develop over the years of growing your expert status, is the way you do things, which often translates into a signature method. Itโs what your clients go to you for, because itโs a proven process that gets results. Itโs something youโve taken years of trial and error and experimentation and implementation to perfect.ย
Maybe itโs a success path, a process that you take all your clients through, or a personal method of doing something that you know would help make other peopleโs lives happier, easier, or more successful in some way.ย ย
And crucially itโs linked to a higher ticket product or service that any readers of your book might wish to purchase.ย
If you have that, chances are that signature method of yours, is the perfect outline for your book. And while some readers will just read it like a self help book and implement it or not, for others it will naturally lead them on to wanting to buy your next level products or services. Don’t be fooled into thinking that just because people know how you do it now, that they wonโt want your help to actually implement it. That is just not true. They now can see what an expert you are, and now they want your help to do it too.
So how many of those apply to you? Iโd love to know. Because even just one of these is enough to carve out that time and get your book written and shared so it can start building your authority. But if you have more than one, or even all of these signs, seriously, itโs time to get scribbling.
If you want my help with that, I do take on a small number of 1:1 book clients by application only, so ping me a message if youโre interested, and if you like the sound of my new book How to be Luminous, for the next few weeks weโre currently in May 2021, you can sign up to receive a free copy in exchange for a review. If youโd like to be added to the How to be Luminous reviewers list, just hop on over to the shownotes and sign up with the form there.
I really hope you enjoyed todayโs episode. If you did please, don’t forget to rate, review and subscribe. Thanks so much for listening. And if this episode has inspired you to start your book, come on over to TCD facebook group, and tell us all about it!
Come and join the conversation inside the free facebook community www.facebook.com/groups/thecontentdownload
Good day!
Sending newsletters via forms into the “Contact us” section to the sites of firms via all countries of the world in any languages.
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WHAT IS THE MAILING OF INTERNET RESOURCES BY CONTACT FORMS?
This is a type of mailing using the contact forms that are located in the contact section of the website and filled by our software in automatic mode with a rate of a few thousand contact forms per 1 minute, while the alphanumeric code from the pictures (CAPTCHA) is also solved.
After that, the letters including your cooperation offers are sent to the mailboxes of organisations.
When sending mailing by contact contact forms, it turns out that each website sends a letter โto itselfโ and, therefore, all letters arrive in the inbox of the exact e-mail address in which the organisation receives the correspondent emails.
UTP:
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Search of new customers that other types of advertisements cannot find.
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Undeniable advantages:
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5. Many firms deliberatelly hide their electronic address and only leave a contact form for contacting with them.
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7.1/2 part of business emails are placed on free mail systems, they are badly “searchable” by e-mail address, but when sending mailing by feedback forms through these e-mail servers, all e-mails are hundred % delivered to the recipients.
8. Only 30%-40% of businesses are published in the directories within 2-3 years, and all the other ones are already located in our VOIS databases and are waiting for your business offers.
Thus that mailboxes of firms from directories are spammed, and therefore they will not have such profit as when sending mailing by contact forms using our new WHOIS databases.
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The list of stop words of mails includes almost all phrases and words that encourage potential customers to take actions.
Application:
1. Increasing the customer base.
2. Quick informing of marketplaces about new business offers.
3. Reaching out company officials.
4.Testing the demand for products and services.
5. Conducting tenders.
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7.Studying public opinion and conducting surveys.
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Reasons for purchasing this service:
1. 100-percent delivery of your letters and commercial offers to millions of businesses all over the globe.
Every internet resource sends a letter to itself so all filters of mail systems are bypassed.
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When sending mailing by contact forms, you will be sure that your letter has been delivered to one hundred percent of users of your product and service and if a service or product is “badly promoted”, then the potential problem lies in in something else, for example in cost.
At the same time, within seven days you will see demand for your own services and products, you will not need to spend money on renting an office and other more time-consuming and expensive marketing activities.
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When sending mailing by contact forms, you will be able to reach out that part of your potential clients, that is impossible to “break through” in automatic mode in any other way.
For instance, you will be able to send a cooperation offer to those potential customers that were earlier unavailable due to mail filters while sending bulk e-mails.
In the markets, there is a paradoxical situation: firms in the directories are actually filled with spam with all sorts of offers while very little e-mails are sent to the rest.
8. Unique technology of decoding the captcha.
There are services for decoding numeric and alphabetic code (captcha/CAPTCHA). It costs a dollar to solve 1000 captchas.
It turns out that, processing one million websites the program decrypts one million captchas, which costs 1000 $ only to decrypt captcha/CAPTCHA, and with our service this is free for you!
9. By ordering mailing by feedback forms, you are promoting your product or service not to separate people, but to entire organisations, for instance domain zone .com, where more than 150 million commercial firms from all countries of the world are accumulated (we have samples of them from all international zones for every country).
10. Mailing by contact forms also includes a subtype of text mailing
Email that is linked to the feedback form is the primary email of organisations through which orders and cooperation offers are sent. This mail is also set up for cell phones as it is necessary to respond to the messages very fast so as not to lose the application or the relevance of the commercial offer.
11. The database of countries also includes all joint companies from all over the world closely related to or working with this country, for example, diasporas and national communities.
Sanctions of search engines and mail systems?
These mailings are an alternative to sending e-newsletters, therefore search sanctions and “BAN” do not apply to them.
The mail system delivers the data of e-mails to the inbox folder, as it bypasses through the “warm channel” from the new IP address of the site to the corporate e-mail address of the same site.
In simple language, these mailings “live in e-mails” and e-mail filters do not react to them, because mails have great trust in communication channels between internet resources and corporate e-mails.
OUR DATABASES:
You can purchase our databases separately from the mailing by sending us a message by feedback form.
MORE THAN 2000 WHOIS DATABASES BY DOMAIN ZONES AND COUNTRIES OF THE WHOLE WORLD.
COLLECTIONS OF DATABASES BY THE MAIN CONTINENTS.
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HOW TO MAKE AN PROMOTIONAL OFFER FOR MAILING BY FEEDBACK FORMS:
The simplest text of the message + headings, the main goal is to interest the potential client, and they will read the rest on your internet resource.
Most likely, all ads on your subject are already on the Internet networks, use the search bar and choose the most successful ones.
The headings are substituted replacing each other from text file.
Only messages in the text form are sent, links are inserted without problems, they are active. If the future customer needs pictures or more specific information, then you should forward the future customer to visit your site.
In the letter:
Text without pictures, since pictures do not pass through the feedback form.
Your contact details:
Website address:
Fields to fill in:
Name:
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Several headings:
E-mail for automatic responces:
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ืืืจื ืคืจืืืช ืืืืกืงืจืืืช ืืืฆืืขื ืืืจืื
ืืื ืขื ืืื ืืื ื ืืชื ืืืฆืื ื ืขืจืช ืืืืื ืคืจืืืช ื ืืชื
ืืืฆืื ืืงืืืช ืืืืขืืืืช. ืงืืืืจืื ื ืืจืฅ
ืืฉื ืืชืืื ืืืื ืช ืชืคืจืืืื ืืืืืื ืืืืจืืขืื
ืงืื ืื ืืืืืืื (400 ืกืืขืืื) ืื ื ืืฆืืขืื ืืืฉื ืืืจืื ืืขืืืื
ืืืืืื ืื ืืื: ืคืื ืืจ ืคืืืจ, ืืืฉื ืกืืฉื, ืงืื ืืืื, ืกืืื
ืฉืฃ ืืืืืืื ืืขืื. ืืฆืืืช ืืืืขืืืช, ืืืืืืจื ืงืืืื ืื ืขืืื, ืฆืืืืื ืืจืืื,
ืืฉืคืื ืืืืืื, ืืืจืืขืื ืงืื ืื ืืชืืืืช
ืืืืจืืื ืืืฉืจ, ืืฆืืื ืืืืช ืื ืืืืฅ.
ืืฉืืจืืชื ืืืืกื ืื ืืชื ืื ืืฆืื ื
ืืฉืชื ืืืืกืืช ืืจืืฉื”ืฆ, ืืฉ ืืช ืืฆืืื ืืืฉืืืื ืืืืชืจ ืืืืช ืืื ื ืืฉืจืชืื ืืืกืืืช ืฆืืืืจืืื ืืืืืื ืืืื ืืชื ืืืืช, ืืคืขืืื, ืืืื ื ืืืฉืจ, ืืกืขืืืช ืืกืคืจืืช ืืขืืโฆ ืืฉ ืืื ืืฉืื ืชื? ืืชืื ื ืื ืืงืืช? ืื ื ืืฉ ืืช ืืคืชืจืื ืืฉืืืืื. ืืืืคืืื ืฉืืืืขืื ืืขืฉืืช ืขืืกืื ืืขืืชืื ืจืืืงืืช ืืืืคืฉืื ืืขืืงืจ ืืช ืืื ืื ืฉืืขืืกืื, ืืื ื ืืืื ืืกืื ืขืืกืื ืื. ืืืกืืฃ, ืขื ืื ืช ืฉืชืืืื ืืืืืข ืืื ืืืคืื ืฉื ืขืืกืื ืืจืืื ืืจืืืืืช ืืืื ืื ืืชืคืืงื ืืื ื ืืช ืืืงืกืืืื ืฉืืื ืืฆืืข, ืืฉืื ืื ื ืืืืืง ืืชืื ืื ืืืจืื ืงืฆืจ ืขื ืืืื ืืช ืฉืืกืืจ ืืคืกืคืก. ืืชื ืจืืฆืื ืฉืขืื ืื ืฉืื ืืฉืืขื ืขื ืืขืกืง ืฉืืื? ืื ืื ืืืฉ, ื ืขืจืืช ืืืื ืืจืืฉืืื ืืืืขืืช ืื ืื ืืื ื ืื ืฉืื ืืืืืืื ืืืจืืฉืืื ืืืื ืืืฆืข ืฉื ืืืจืื ืืชืืื, ืชืืืจืื, ืืืืจื ืืืงืื ืืขืื ืืืืืืกืืืช ืืืืื ืืช ืืืื ืืืืจืืช.
ืขื ืืืช, ืจืื ืกืืื ืืืกืืื ืืกืชืืืืื ืืืจืขืื ืืืืื ืืืืืจื ืฉื ืืฉืืคืช ืืชืืืืืช
ืืืืคืืืช, ืขื ืืื ืืจืืืื ืฉื ืื ืืืจืื ืืฉืืืฉื ืฉื ืืืกืืื.
ืื ืื ื ืืืืจืื ืขื ืืืืื ืขื ืืืืจืืช ืกืงืกืืืช ืืคื ืฉืืชื
ืืืืืื. ืื ืืืื ืืืืืช ืืืืื ืฉื ืืื ืฉืขืืช ืื ืืืืื ืฉื ืืืื
ืฉืื, ืืชื ืืืืืืื ืืชื ืืชื ื ืื ืกืื ืืืชื ืืชื ืืืฆืืื.
ืืืืื ืขื ื ืขืจืืช ืืืืื ืืืืขืชืืื ืืืื ืืืชืืฆืข ืืืืคื
ืืืืื ืืื ืืืื ืืื ืคื ืื ืฉืืฉ ืืื.
ืจืืฆืื ืืืืืช ืขื ื ืขืจืืช ืืืืื ืืืจืืฉืืื?
ืืืืืื ื ืืื ื ืขืจืืช ืืืืื ืืืืขืชืืื ืื ืคืชืจืื ืืขืืื.
ืื ื ืืฆืืขื ืฉืืจืืชื ืืืืื ืืชืืืื ืืืฉืืจื ืืจืืฉืื ื ืืฉืืืืช,
ืืื ื ืืืื ืืืืโฆ ืืืขืชืืื ืืืจืช ืื ืื ืืื ืขืืจ ืืืื ืืขื ืืื ืช.
ืกืืคืื ืืืจืืคืืืช ืคืฆืฆืช ืขื ืืช 19 ืชืืืข ืืืืชื ืื ืืืืช ืืืื ืืืืืืจ ืืืจืื ืืฉืขืช ืคืื ืืง ืืืกืจืืื.
ืกื ืื ืืจืื ืืืช ืคืฆืฆื ืืืืชื/ืืืื ืืืฉื ืืืจืื ืืืืชื ืืืื ืืืืกืืืืช ืจืืืงืื ืืื ืื ื ืกื ืื ืืจืื ืืืช ืคืฆืฆืช ืขื ืืืฉ ืืจืื ืืืืื ืืืืชืจ.
ืื ืื ื ื ืืืข ืืืื ืืืืชื ืื ืืืืช ืืืื ืืขืืกืื ืืืฉื ื ืืืืจืฃ.
ืกืืคืื ืืช 19 ืืืืชื/ืืืื ืกืืคืื ืืืจืืคืืืช ืืช 19 ืืืจืื ืืืืชื / ืืืื !
ืืฉืืื ืืืืจื ืืคืืืคื ืืืืืืืช,
ืฆืขืืจืื ืช ืงืื ืื ื ืืืฉืฉ ืืืืืืฅ ืืื ืืช 19
ืขืืฉืื ืืืืคื ืืืงืจืืืช ืืืื ื ืืืืื ื ืืืืชื ืื ืืืืื ืืืื.
ื ืขืจืืช ืืืืื ืจืืืช ืืฆืืขืืช ืฉืืจืืช ืืืฉื ืืืืขื ืขื ืืืืื ืืืืช ืื ืืืืื ืืืืช ืขื ืื ืช
ืืืืืจ ืืืชื ืืืฆืืช ืืืชื ืืืืืื ืืฉืืชืฃ.
ืืืืื ื ื ืขืจืืช ืืืืื ืืืืช ืืืืจืืช ืืืืกืงืจืืืืช ืืชืชืขืืจืจื ืืืืฉ ืืืืื.
ื ืืฆื ืื ืขืืกืื ืืฉืืจืจ ืืกืืืข ืืืงื ืขื
ืชืืคืขืืช ืืื ืืจืื, ืงืฉืื ืขืืืื,
ืคืืืจืืืืืืืื, ืืืื ืจืืฉ, ื ืืืื ืฉืื ื ืืืชืงืฉืจืื ืืืืฅ,
ืืืื ืื ืชืืชืื ืืขืืืื, ืืืื ืขืฆืืื, ืคืฆืืขืืช ืฉื ืืืขืืช ืืชืืฆืื ืืกืคืืจื ืื ืืคืืืขื ืืืคื ืืช ืืขืื.
ืขืืกืื ืกืคืืจื – ืขืืกืื ืืจืืช ืื ืฉืืืื ืืืื ืืขืืกืื ืฉืืืื, ืื ืืืชืื ืืื ืฉืื ืฉืืืฆืขืื ืคืขืืืืช ืกืคืืจืืืืืช
ืขื ืืกืืก ืงืืืข, ืืืืจื ืืกืืืข ืืืื ืืข ืืชืคืชืืืช ืฉื ืคืฆืืขืืช ืืืืื ืคืขืืืืช ืืืคื ืืช ืื
ืืชืจืื ืืชืืืื ืืืืืื ืฉื ืืืืฃ
ืืืืจ ืคืฆืืขื. ืขืืกืื ืฉืืืื ืืืืืกืื ืืจืืช ืืืืื ืืืจ ืืืคื ืฉื ืื ืืืื ืืช ืฉืื ืืช ืืฆืืืขืืช ืขื ืืืืื ืกืื ืจืื ืืื ืืืืฃ ืืื ืคืฉ.
ืืืืืข ืื ืืชืื ืืกืคื ืืจืืช ืืืืื
, ืืืื ืืช ืืขืืกืื ืืคื ืง ืืืืืืชื ืืืืืฉืื ืืืื ืืช ืืฉืขืืช
ืฉืืืืจ ืืื ืืืืืื ืืืชืงื ืื ืืืชืื.
ืื ืชืืื – ืืืืื ืืชืชืืืื ืืืื ืืช ืืื ืฉืฆืจืื
! ืืื ืืคื ืง ืืช ืขืฆืืื ืจืฆืื ืืืืชืจ ืืงืืืข ืืืจืื ืืจืืฉ
ืืื ืืคืกืื ืขื ืืืืงืช ืืื ืืืื ืื ืฉืืื ืื ืืื ืืืขืกื ืืืงืฆืืขืืช.
ืืืืืจื, ืืืืืจ ืจืง ืขื ืฉืื, ืื ืืจืื
ืฉืื ืืืคืฅ ืืืืจ ืืืืคืืืื ืืืื ืืขืฆื ืืืืื ืจืื ืืช ืืืืืื ืฉืืื.
ืื ื ืื ืืืืจืื ืจืง ืขื ืขืืกืื ืงืืืกื ืืจืืช ืืืืื ืืืืืกืื ืื ืขืืกืืืื ืืืจืื, ืืื ืื ืขื
ืชืืกืคื ืชืืื ื ืืืืืจืื ืืืขืืื, ืชืืื ื ื ืืื ื ืืืืคื ืืืื, ืขืฉืืืช
ืกืคืืจื ืืืจื ืืืื, ืฉืืืืฉ ืืืืคื ืืื ืขื ืคื ื ืจืื (ืืคืืืช ืืชืื ืืขืจืื),
ืืชืงื ื ืืืฉืจ ืืื ืืงืื ืืขืื.
ืืคื ืืื ืืกืืืข ืื ืืืืืจืช ืขืืกืื ืชืืืื ืื, ืขื ืืืืช ืืขืช ืืืืฉืื, ืืืืจืื, ืคืืจืื ืืืืื ืืขืื!
ืจืื ื ืจืืื ืืื ื ืืจ – ืืืืื ืืืืคืื ืืจืคืืื ืกืื ืืช.
ืืชื ืืืืข ืฉืืชื ืขืืื ืืืืืช ืืช ืืขืจื ืขื
ืืืฉืื ืฉืืชื ื ืืฉื ืืืื ืืืคืืื ืืืืฉืื ืคื ืืืื ืฉืืืจ ืืืื
ืืืืช ืขืืื. ืชืืืื ืืืืื ืขืืกืื ืืืืจืื, ื ืฉืื ืืืคืืื ืืืชืคื ืง ืืืื ืขื ืฉื ื ืืขืกืื ืื ืืขืกืืช.
ืืื ืืคืืจืื ืืืืช ืฉืื ื ืื ืชืืืื ื
ืืื ืืคืชืขืืช, ืืื ืชืืืื ืืืืืจ ืืืจืืช
ืืืกืงืจืืืืช ืืืืขืชืืื ืฉืืืืขืืช ืืขืฉืืช ืืช ืืขืืืื
ืืื ืขืื ืืืื ืขืืื ื. ืืืจืืช ื ืืคืฉ ืืืฉืคืืืช, ืืืืืช ืืืืืืืื ืืืจืืง ืืืืื ืืืื ืจืช.
ืืืจืืช ืืืกืงืจืืืืช ืืืจืื ืืฉ ืืืืืืจ,
ืืฉืืื ืืื ืืื ืืชื ืฉืืื ืืช ืืื ืขื ืื
ืื ืืื ื ืืืืื? ืขืืื ืืืืช / ืืืจืืช ืืืกืงืจืืืืช ืืจืืฉืื ืืฆืืื.
ื ืขืจืืช ืืืืื ืืจืืฉืื ืืฆืืื ืืื
ืฉืืจืืช ืืืืื ืืขืืกืื ืืฉืืืื ืขื ืื ืช ืืชืช ืืจืืฉื ืืืืคื
ืงืฆืช ืจืืืข ืืฉืืืื ืืื ืื ืขื ืฉืืจืื
ืืืฉืื. ืืื ืืืืืฉ ืฉืื ืขืื, ืืืื ืืคื ืง ืืืชื ืืขืืกืื ืืืจืืื
ืืคื ืง ืืืื ืืืืจืชื ืืคืจืืืช ืืจืืฉืื ืืฆืืื!
ืืฉื ื ืืื ืืืจืืืช ืืื, ืืคื ื ืขืืกืื ืืคื ืง ืืืืช ืฉืืฉ ืืขืื ืกืืื ืขืืกืื ื ืืกืคืื ืืฉืจ ืืขืกืื
ืจืืื ืืฆืืขืื ืืืงืืืืชืืื. ืืืื ืืืื ืฉืื ืืืืฆืื ืืืื ืืื
ืฉื ืืืงืจื/ืืจื ืืื, ืืื ืคืฉืื ืืืืืจ ืืขืืกืื ืืคื ืง ืืงืจืืช ืฉืืื ื/ื ืืจืื ืืืชืืื ืืื ืืืืชืจ ืืืชืื ืืฆืืจื ืืืืคื ื ืืืจืืฉื ืฉืืื.
ืืงืืื ืืงื ืชืืื ืืืื ืืช ืืืืืคืืืื ืืืืื:
ืจืคืืงืกืืืืืื ืขืืกืื ืืคืืช ืจืืืืื ืขืืกืื ืชืืืื ืื ืขืืกืื ืฉืืืื ืืืงืืจ ืืืฉ ืืขืื
ืืขืืกืืืื ืฉืชืงืื ืืงืืื ืืงื ืฉื ืืฉื ืืืจื ื ืื ืืืชื ืืืืช, ืืคื ืงื
ืืืชื ืืจืืขืื ืืจืืืื ืฉื ืืชืจืืขืืช,
ืฉืืืื ืืื ืืื. ืื ืืชื ืืืคืฉืื ืขืืกืื ืฉืืืื ืืืืืกืื, ืขืืกืื ืืืื
ืื ืขืืกืื ืืืชืืื ืืืืืื ืืืืืื ืฉืื ืื, ืคืืจืื ืชื ืืจืืฉ ืืื ืืืงืื ืืืชืืื ืืืืชืจ
ืขืืืจืื ืืื ืืืฆืื ืืช ืืืืคืื ืื ืืื.
ืืื ืื, ืื ืืชื ืืืคืฉืื ืขืืกืื ืืจืืื ืืจืืฉืื ืืฆืืื ืืืืืจ, ืกืืืจ ืืื ืืื ืื ืฉืืชื ืื
ืชืืืื ืื ืืืชืจืื ืืช ืฉื ืืืืคืื
ืืื ืืืื, ืืืชืืจืจ ืฉืื ืื ืืฉืื ืฉืื ืฉืื ืื ืื ืื ืืืื ืื ืืขืืืง ืืืื ื ืืืืง ืืชืื
ืื ืืช ืืืืืข ืืืฉืื ืืื. ืืืชืื ืืขืืกืื ืฉืชืจืฆื ืืขืฉืืช, ืืืขืกื ืืืืข ืขื ืืืืช ืืขืืกืื ืืืชืงืคืืช,
ืฉืื ืื ืืืืืืื / ืืื ืื ืืืืช ืืื ืืืื, ืืืขื ืืง ืืื ืืช ืืืืืื ืฉืืชื ืืฆืคืื ืืงืื.
ืืื, ืืืขืื ืืืื ืช ืืขืืกืื, ืืืืืื ืืจืืฉ ืื ืืชืืื
ืืื ืืขืกื ืื ืืขืกื ืืืชืื ืืืจืืฉืชืื.
ืืื, ืืืื ืืชืื ื ืืช ืืชืงืฆืื ืืฉืจ ืืืงืฆื ืืืืจื,
ืืืจื ืืืืจืช ื ืขืจืช ืืืืืื ืืืชืืืื.
ืื ืืคื ืืื ื ืืืจื ืืขื ืืืชืง ืฉื ืฉื ืื ืืืจืื ืืืืฆืขืืช ืื ืืฃ, ืื ื ืืืฆืขืื ืืช ืื ืกืืื ืืืจืืืช ืืขืืจืช ืืฉืืืช ืื ืืฃ, ืืฉืืืช
ืกื ืืื ื15 ืืื ืืขื 500 ืืื ืืืืื ืฉื 80 ืืืจ ืืืขืื.
ืืืจื ืืขืืช ืืืชืง ืฉื ืืขื 21 ืฉื ื
ืืชืืื ืืื ืขืืืื ืืืื ืื: ืฉืืคืื ืืคืชืืืช ืืื ืกืืื ืืจืืืื ืืงืืืื ืืืืืืืืืจ
ืืงืืจื . ืืืืื ืจืืช ืื ืืื ืขืืจ ืืืืื ืช
ืืฉืจืื ืฉืชืืืื ืืงืจืื ืืื ืฉื ื ืืืงืืชื.
ืืกืืืื ืืืจ, ื ืขืจืช ืืืืื ืชื ืืืื ืืื ืืืคืฉืจืช ืืช ืืืืจ ืืืื ืืืืชืจ, ืืคืืฉืื ืืืืืืื
ืืืืื ืื ืืืืชืจ ืืื ืืฉืฉ ืืืื ืชืฉืืืืื
ืขื “ืงืจื ืืฆืื”. ืืืจื ืืืืืงืืช ืืืจื ื ืืืจ ืืืจืื ืชื ืืืื ืืืชืืื ืืชืืื ืืื ื ืืืฉืคืื
ืืืขืื ื35 ืฉื ื ืืืืจื ืขืืกืงืช ืื ืืฆืืืืืช, ืขืืืืื ืืช, ืืื ื ืืืจืืฉืื, ืกืืกืืื ืืืื, ืืืื ืืช , ืชืืืขืืช ืืกืคืืืช ืืขืื.
ืงืคื ืื ืืืืจ ืืืจื ืืืชืืื ืืื ืขืกืงื ืืงืคื
ืืืื : ืืืืจืช ืืืื ืืช ืงืคื,ืืืฆืจื ืชืืืืงื ืืืืื ืืช ืงืคื,ืงืคืกืืืืช ,ืืื ืช ืงืคื ืงืืื,ืืืื,ืคืืื ืงืคื,
ืื ืืกืฃ ืืืืจื ื ืืชื ืช ืฉืืจืืชื ืงืคื ืืืฉืจืืื,ืืืื ืืช,ืืชื ืงืคื,ืืขืกืงืื
ืงืื ืื ืืขืื! ืืืจืช ืกืืืืจืื ืืื ื ืืืืจื ืืืงืฆืืขืืช ืืืืืชืืงื ืืชืืื ืืืืืืืช, ืืขืืจื ืืืืจื, ืืจืืื ืืคืจืืงื.
ืืืจืช ืกืงืืืืง ืืกืคืงืช ืคืชืจืื ืืช ืืืืืชืืื,
ืืขืืฆืืื ืืืจืืืืื ืืงืื ืจืื ืืืืื ืืขืฆืื
ืคื ืื, ืืืจืืืืื, ืงืืื ืื ืืืืืื.
ืืืฉื ืืื ืืืืื ืืช ืืกืืื ืืกืืื ืืืืกืงืื, ืืื ืืืื ืืืืชื
ืืืืื ืืช, ืืื ืื ืืืช ืื ืฉืื ืืืโฆ ืื ืืกืฃ, ืืืื
ืื ืฉืืื ืืืืจื ืืฉ ืืืฃ ืืืืื ืืืืืื ืืืฆื ืืืคื, ืื ืืื
ืืขื ืืื ืืชืื – ืืื ืืืื, ืืฉืื ืืืฆืง ืืขืืื,
ืืื ืืืืืืช ืื ืจืืืืื ืืจืืืืช ืืืืืืช?
ืืคืืืคืื ืืช 24, ืืืื 1.68, ืขื ืืืฃ ืฉื
ืืืืื ืืช ืืืื ืฉืืืืื ืืืืืืช
ืืืืืืืืช, ืืฉ ืืโฆ ืกืืจืื ื ืขืจืืื ืืฉืจืืืืช ื ืืฆืจืื ืืช 22 ืืืื.
ืชืืื ืืช ืืืืชืืืช ืืืืืืชืืช. ืขืืืืช ืืชืงืืคื
ืงืฆืจื ืืืื ืืืโฆ ืืืื ืืื ืืช ืืืืชืืช ืืืืืจืืืช ืืชืืื ืืช ืืืืชืืืช – ืืืขืื
ืืืชืจ ืกืงืก ืืืื ! ืืืื ื ืืืื ืืื ืืช ืืชืืื ืืช
ืืืืชืืืช, ืคื ื ืืืื ืืืืฃ ืฉื ืืืืืืช.
ืงืืื ืืื ืืืื ืืืืชืืช ืืช 23 ืืชืืื ืืช ืืืืชืืืช ืฉืขืฉืชื ืืื ืืืฉืจืื ืืคื ื ืืกืคืจ
ืืืื. ืืืื, ืื ืฉืืชื ืจืืื ืื ืื ืฉืืชื ืืงืื,
ืืชืคืืืฉ ืืืื ืืืืชืืช ืืืืื ืืื ืืช ืืคื.
ืืืื ื ืืื ืืืืช ืืจืื ืืืืชืืช ืืืฃโฆ ืืื ืคืชืืื ืืื ืืืจ ืืืฉ ืืืืโฆ ืืกืืืื ืืืจ ืืืื ืกืคืงืืช ืืชืงืฉืจืื ืืคืืจืื, ืืืจืจืื
ืืช ืื ืืคืจืืื ืืืืจืื ืื ืืจืืฉ ืื ืืชื ืื ืืขืฆืืื ืืืกืืจ ืฉื ืื ืื!
ืื ืืื: ืืกืื ืืขืฆืืื ืืจืื ืืื ืืืืืฅ ืืืฆืื ืืจืืฉ ืืงืืืืช ื ืืืื ืขื ืื ืืื ืืฉืคืข.
ืืื ืืืืืขืืช ืชืกืคืงื ื ืืื ืืช ืื ืืืคืฉืจืืืืช ืื ืืืืื ืื ืืื ืืื ืืืจ ืืืชื ืื ืฉืชืืืงื ืืช ืืืืจืื ืืคื ื ืื.
ืื ืืขืืกืื ืืื ื ืืืื ืขืืืจื, ืชืืื ืืงืืืช ืืืืืจ ืืืฉ ืืงืฆืืข ืืืจ ืืจืืฉ ืืขืื ืืชืื ืืจืฉืืื ืืืงืื ืฉืืจืืช ืืขืื, ืืืืจ ืืืืื
ืืืืืืช!
ืืื ืชืืืื ืืืฆืื ืืืืื ืขืฆืื ืฉื ืืืจืืช ืืืกืงืจืืืืช ืืืืจ ืฉืืข, ืืืืื ืืช ืืืืื
ืืืืื ืืคืืคืืืช ืืงืืืืืืช, ืขืืื ืืช,
ืืืื ืืื ืืืช ืืฉืืืจืืช ืืืฆืืขืืช ืืืจืื ืืืกืงืจืื ืืืืจ ืฉืืข.
ืฉืืจืืชื ืกืงืก ืืืืื ืืืช ืื ืืื ืืื
ืื ืืืืฆืขืืช ืืืื ื ืืืคืื ืืช ืืืืื ืืืืช ืืคืจืื ืื ืืืืช ืืืื ืืืืื ืืืืคื ืืืกืงืจืื ืืืช ืื
ืืืืืืื. ืืืืจื ืืชืืงื ืฉืชืืืืจ ืื ืืช ืืืืช ื ืขืืจื, ืกืฉื ืืื ื ืขืจืช ืืืืื ื ืฉืืช ืขื ืืืคื ืืโฆ ืืฉื ื ืื ืืช ืืืฆืืขืืช
ืืกืื’ ืืคื ืง ืขื ืฉืื ืื ืืจืืืืืื ืื ืจืืช
ืจืืื ืืื. ืืฉืื ืฉืืืืืจ ืืืืืื ืืจืืื, ืืฉ ืืืฉืชืื
ืื ืืืืืช ืืืชื ืืืคืืื ืืชืื ื ืืช ืืืื ืื ืฉืชืืืื ืืืืืข ืื ืืคื ื ืืืื
ืืขืืกืื ืืคื ืง ืืืื , ืื ืืืืืจ ืืขืืกืื ืืืชืืฆืข ืืงืืื ืืงื ืืืื ืฉื ืืืขืกื.
ืื ืืขืืจ ืืืืชื ืฆืจืืืื ืืืืืช ืืืื ืืืืืืฉ ืืืขื ืืงืื ืืขืืืื, ืื ืืงืืืช ืฉืื
ืื ืืืช ืืืื ืืจืืฉื ืืื ืืื ืคืื ืืง ืืืืื ืืื ืืืืืืช, ืืจื ืฉืืืื ืืื ืืืืช
ืกืืื: ืขืืกืื ืืชื ืืืื ืืืฆืข ืืื ืืืืื ืจืื
ืฉื ืืืืจืื ืืื ืืืฉืืช ื ืคืืื!
ืืชื ืืืืืื ืืืืื ืืช ืืืืฉื ืฉืืื ืขื ืืืืช, ืืื ืื ืืฉืื ืื ืขืืื ืืืขืจืืช ืืืืกืื
ืืืื ืืืืืช ืืื ืืื ืื ืื ืืืืจ ืฉืืชื ืฆืจืืืื ืืืืชืจ ืขื ืืจืืืืฉืื ืฉืืขืืื ืืืื
ืืืฆืืข ืืื. ืืคืขืืื ืื ืืืื ืืงืจืืช ืืืื ืฉืชืงืืื ืขื
ืื ืืชืจืขื ืืืงืืืช, ืืฉืื ืืืขืจืืช ืืืืกืื ืืจืืืฉ ืืจืื.
ืืืฉืืื ืืืืืื ืงืืงืกืื ืืืืช ืืืช ืื ืืขืืกืื ืืคื ืง ืืื ืืืืขืื ืืืคื
ืืขืฉืืช ืืืช? ืฉืืจืืช ืขืืกืื ืขื ืืืืช ืืืช
ืื ืืืคืฉืจ ืืื ืืงืื ืืช ืื ืืืชืจืื ืืช (ืืขืฆืืืื) ืฉื ืืขืืกืื
ืขื ืืืืฃ ืืื ืคืฉ, ืืื ืืืกืืจืช ื ืืื
ืืจืืืขื ืฉื ืืืืช. ื ืขืจืช ืืืืืื ืชืืขื ื ืขื ืืืื ืืืื ืืงืื ืฉืชืืืจ ืืืืชื, ืืืืช ืืืื, ืืฆืืืจ ืืขืื.
ืขืืกืื ืขื ืืืืช ื ืืชื ืื ืื ืืืืืืช!
ืืื ืืื ืืฉ ืืช ืืฉืืจื ืฉืื ืืืืื ืืืืืจืื ืืจืืืืื
– ืืืืืืื, ืขืืืื, ืงื ืืืช ืืกืืคืจ, ืื ืงืืช ืืช ืืืืช ืื ืืฆืืช ืืืืชื ืืงืืืืช ืืืืืื.
ืืืคืฉื ืืืืื ืืืืืช ืจืขืืื ืืขืืื, ืืื ืื ืืคืฉืจ ืืฆืืช ืืืืคืฉื ืื ืฉืืืข
ืืืื ืื ื ืฆืจืืืื ืืฉืื ืืืื ืืืืืจ
ืืฉืจ ืืืคืฉืจ ืื ื ืืคืจืืง ืืช ืื ืืืชื ืืืืฆืื.
ืื ืืืฉื ืืืืฆื ืืืงื ืขื ื ืงืืื ืื ื ืืื ื ืืื, ืชื ืืขืืช ืขืืกืื ืืืงืืช ืืื ืขื ืืืฃ ืขืืื ืืืชืจ ืฉื ืืืืืคื ืื ืืคืืื ืืืืฆืืช ืืจืืืืช ืืืืชื ืืืงืื ืืืืจื ืืื ืจื ืืื ืขืฉืืืื ืืืจืื ืื ืืง ืืืืืคื, ืฉืื ืืืืจ ืขื ืชืืืฉื ืฉื ืื ื ืขืืืืช, ืืื
ืฉืืืืืื ืื ืืฉืงืคืช ืืช ืื ืฉืืขืืกืื ืฆืจืื ืืืคืืง ืขืืืจ ืืืืืคื.
ืงืืื ืืงืืช ืืืฉืืจื ืืฉืจืื ืืืืงืืืช ืืืจื ืืื ืืืชืืืื ืืืขืืืืื, ืื ืืื ื ืืฉืจืืื ืืืืจืืืื ืจืคืืืืื ืืฉืจืื.
ืืฉื ืื ืืืืจืื ืืช ืื ื ืขืืื ืืืืคืื ืืชืื ืื ืืขืืฆืื
ืงืืื ืืงืืช ืืืจืคืืืช ืื ืืืืืื ืืืจืืช – ืื ืขืื
ืงืืื ืืงื ืืื ื ืืกืืจืืืืช ืืืฉืืจืช
ืืืืืคื ืงืจืืช ืืจืืืืง, ืืื ืงืืื ืืงื ืืจืืืขื ืืฉืืืื
ืืืืคืืช ืืืงืื ืืืคืื ืฉื ืืืืืคื,
ืืืืคืฉืจืช ืื ืืืชืืืจ ืืืืคื
ื ืคืฉื ืืืืืืืชื ืืชืืืื ืืืืคืื.
ืืืชืจืื ืืืืื ืืงืืืช ืขืืกืื ืขื
ืืืงืื ืืืืืจืื ืืื ืืืืกืืื ืืจื ืืืื.
ืขืืกืื ืืฉืจ ืืืืข ืขื ืืืงืื ืืืืืจืื ืฉืื ื, ืืืคืฉืจ ืื ื ืืฉืืง ืืจืื ืืืชืจ ืืื ืขื ืืื ืืืื.
ืืืืื ื ืืขืฆืืื ืืืจืืช ืืืกืงืจืืืืช ืืจืืืืืช-ื ืก
ืฆืืื ื ืืขืืฆืืืช ืืืืฉืงืขืช, ืขื ืืกืคืจ ืืืืจืืช ืืืืืืช ืืืคืืช,ืฉืื ืื ืฉืื ืจืืฆืืช
ืื ืจืง ืืกืคืง ืืชืื. ืืขืชืื, ืืขืืกืื ืื ืืชื ืืื
ืขืืกืื ืจืคืืื, ืื ืฉืืชืืืืื ืืจืืฉ ืืกืคืจ
ืขืืกืืืื ืืืจืื ืืืืชื ืืฉืืืข. ืืืืืจ ืขื
ืืขืื “ืืจืืืกืืืช ืขืืกืืืื ืื ืก ืฆืืื ื!”
ืฉืืชื ืจืืืฉืื ืืจืืฉ, ืื ืฉืชืืืื ืืงืืืข ืขื ืืืขืกื ืืคืขื ืืคืขื ืืืชืื ืืืื ืืืื ืื ืฉืืื ืืืฆืจืืื ืฉืืื.
ืืืกืืฃ, ืขื ืื ืช ืฉืชืืืื ืืืืืข ืืื ืืืคืื ืฉื ืขืืกืื ืืจืืื
ืืขืคืืื ืืืื ืื ืืชืคืืงื ืืื ื ืืช ืืืงืกืืืื ืฉืืื ืืฆืืข, ืืฉืื ืื ื ืืืืืง ืืชืื ืื
ืืืจืื ืงืฆืจ ืขื ืืืื ืืช ืฉืืกืืจ ืืคืกืคืก.
ืืืฆืืื, ืืงืืืื ืฉื ืฆืืื ืืขืืืจ ืืื ืืืฆืื ืขืืกืื
ืืจืืื ืืจืืืืืช ืฉืขืื ื ืขื ืืฆืืคืืืช ืฉืืื.
ืขืืกืื ืืจืืื ืืืจืื: ืืฉืงืืื, ืืืจ
ืฉืืข, ืืืืช, ื ืชืืืืช, ืืืคืงืื ืื ืืืฉืื ืื ืื – ืื ืืืงืืืืช ืืืืืื
ืืืืชืจ ืืขืฉืืช ืืื ืขืืกืื ืืจืืื
ืืืจืื ืืจืืืืื ืืืงืื ืืื.
ืืชืืืขืฆืืช ืขื ืื ืฉื ืืงืฆืืข: ืื ืืฉ ืืฆื
ืืื ืืืกืชืืืข ืืขืืจ ืืื ืฉื
ืืงืฆืืข ืืชืืืืื ืืงืืืืื ืืืืืจ, ืืื ืืืฉื ืจืคืืงืกืืืืืื, ืืขืกืื ืจืคืืืืื ืืืืคืืื ืืืืจื ืืืืืื ืืฉืืืืช ืฉืื ืืช, ืชืืืื ืืืืื ืืฉืืื ืืืชื ืืืื ืขืืกืื ืืจืืื ืืชื ืืืื ืืื ืื ืืื ืืืืจืื ืืงืื ืืื, ืกืืืจ ืืื ืื ืฉืื ืืืื
ืืงืื ืืงืฆืืขื ืฉืืืชื ืืื ืฉืืจืืช ืืื.
ืืืืืง ืืืื ืื, ืืฉืื ืืืขืช ืืืื ืืื ืืืคืฉืื ืขืืกืื ืืจืืื ืืชื ืืืื,
ืืืกืชืืจ ืฉืื ืืฉืื ืฉืืจืื ืืื ืื ืฉืื ืืืื ืื ืืืืจืื.
ืืืขืชื ืืืงืื ืื ืืื. ืคืืจืื ืืงืกืคืืื ืืจ ืืืืฉ
ืืื ืืืืจ ืขืฉืืจ ืืืืืื ืฉื ืืืจืืช ืืืกืงืจืืืืช ืืคืืืจืืช ืืจืืื ืืขืืจ ืื ืืืฉืืช ืืื ืืืื ืขื ืืืช ืืื ืืืกืงืจืืืืช.
ืื ืืคืฉืจ ืืืืจ ืขื ืขืืกืื ืืืจืืื
ืืชื ืืืื ืืืื ืืืืืืจ ืืช ืืชื ืืืืื ืืืคืืืจืื ืฉื ืืขืืจ.
ืืชื ืืืื ืืื ื ืืืืฉืื ืืืืื, ืฉืขืืช ืืืืืจืื.
ืืืขื ืื ืืืจ ืฉื ืืืช ืืืื ืืืื ืืืคืื ืืืืื
ืกืคื ืืคื ืง. ืชืืฉืื ืืจืฆืืื ืืืกืืืื ืืืืืชืจืื ืขื ืืชืขื ืื ืืืคืืงืคืง ืฉื ื ืกืืขื ืคืงืืงื ืืกืคื ืืชื ืืืื ืื ืืฆืคืื ืืืืืื ืื ืืืืืช ืืืืคืืืื ืืืจื ืืืจื ืืืืืื ืืืื ืืช ืืืืืืืช ืกืคื ืืืื ืืขืืจ ืืืืืจืื .
ืคืืจืื ืืืืช ืกืงืก ืืืืจ ืขืื ืืืืื ืืกืคืง ืืื ืืช ืืืื ืืฉืืจืืชืื ืืื ืืืืจ ืืื ืืช ืืืื ืฉืืจืืชื ืืืืื ืืงืจืืืื ืืืงืื ืืืืืจืื ืฉืืื ืื ืฉืื ืืชื ืืืคืฉืื ืื ืื
ืืืื ื ืื ืืืื ืืงืจืืช ืื ืืื ืืื ืืงื ื ืชืื ื – ืื ืื ืฉืื
ืืืืืชื ืื ืืืขืชื ืืชืจืืฉืช ืืื ืืขืืฉืื.
ืืืคืฉืื ืงืืื ืืงืืช ืืืฉืืจื?
ืืืื ืกื ืขืืฉืื ืืืื ืงืื ืืืขืืจืช ืื ืืข ืืืืคืืฉ ืืืืฉื ื ืฉืื ื
ืชืืื ืืืฆืื ืืืจ ืืืงืืืช ืืช ืืฉืืจืืช
ืืืชื ืืชื ืืืคืฉืื. ืจืขืืื ืืืืฉ ืืชืืื ืืฆืืข ืงืืื ืืงืืช ืืืฉืืจื ืืคื ืฉืขื, ืืืกืืจืชื ื ืืชื ืืืฆืข ืืืคืืืื
ืื ืืจืง ืืฉืขืืช ืฉื ืงืืขื ืืื ืืจืืฉ ืืืื ืืืฆืื ืืกืคืืช ืืืคืงืขืช.
ืื ืื, ืื ืขืื ืชืงืืื ืขืืกืื ืืืืจ ืฉืืข ืืืื ืืืืจื
ื-45 ืืงืืช ืืขื ืฉืขื, ืืืืืจ ืฉืชืฆืืจืื ืืฉืื ืืืื ื ืื ืืจืื ืืืชืจ ืืืืคืื ืืช ืืืืืช ืืขืืกืื
ืื ืืืฉื ืื ืืื! ืืืืจื ืืคื ืงืช
ืืืืข ืืืืจ ืฉืืข ืชืขืฉื ืื ืขืืกืื ืืคื ืง ืืืืืื ืฉืืงื ืขื ืืืคื ืืืืื
ืืื ืโฆ โข ืืืคืืืืื ืืืฉืืื – ืืื ืื ืืขืืกืื ืืคื ืง ืื ืืืืคืื ืืืืืืืื
ืืืขืืืช ืกืคืฆืืคืืืช, ืืืืฆืข ืืืคืืฉ ืืืื ืื
ืืกืืจืช ืืืคืืืื. ืื ืืชื ืืืคืฉืื ืืืขืืืจ ืขืจื ืืืืื ืื ืืคืืื ืืื ืฉืขืืช ืืกืขืืจืืช
ืืืืืื ืืชื ืืืืืื ืืงืื ืฉืงื, ืืงืื ืืืื ืืืื ืืฉืื?
ืืฉ ืืขืื ืฉื ืืืงืื ืืืื ืืฉืื ืืืกืงืจืืืืช ืฉืงื ืืื ืืืืืืช ืืืืืจื ืืืื ืืืงืื ืืืืื ื ืืขืืืื ืืื ืืื ืืงืื ืืคืืฉ ืืื ืืืื ืืืืกืงืจืื.
ืจืืื ืืืืืืจืื ืืฆืขืืจืื ืขืืืื ืืชืืืจืจืื ืขื ืืืืจืื ืืืื ืืืฆื ืืืืืื, ืืืฉ ืื
ืจืืื ืืฉืจ ืืืืืง ืืืืชื ืืกืืืืช ืืืืงืื ืืืจื
ืขื ืฉืืชืคืื ืืื ืฉื ืื ืชืืื ืืฉ ืคืจืืืืช.
ืืืืช ืืืื ืกืคืง ืืืื ืืืชืจืื ืืช ืฉื ืืืืื ืขื ื ืขืจืืช ืืืืื, ืืกืืืื
ืืืจืืืืช ืืืืื ืช ืืืงืืืืช ืืื ืืืื ืืงืืื ืืช ืืืคืืฉ.
ืืื ืงืืืืชื ืคืจืืื ืขื ืชืืื ืืืืืื ืืจื ืืืจื ืืืืืืื ืฉืื ื ืืื ืืฉืืืจืจืช
ืืืืคืื ืืืื ืื ืืขืื ืขื ืืืืฃ ืฉืื, ืืืืืชื ืฉืื ืืืกืืื ืืฉืืืื, ืื ืืขืืื ืงืฉื ืืื ืืืืจืืืื ืืฉืืืจืช ืืืืื.
ืชืืืื ืืฉืจืืื ืืืจืืช ืืืกืงืจืืืืช ืืจืืื ืืืคืืจ, ืืืกืคืื ืื ืืจื ืื
ืืืจืืื ืืืืืืื ืขืืกืื ืืืจืืื ืืืงืืืืช ืืคื ืงืื
ืืืื ืืืืืื. ืืื ืืืงืืืืช ืฉื ืืืจืืช ืืืกืงืจืืืืช ืืืืจื ื ืืชื ืื ืืืฆืื
ืืืืืช ื ืฉืืืื ืืืืืขืื ืืืืืื ืืฉืืชืฃ.
ืืืื ืขืืืืืช ืืคื ืื ืืกืคืจ ืืคืฉืจืืืืช ืืืืืื ืืืื ืกืืขืจ ืขื ื ืขืจืช ืืืืื ืคืจืืืช ืืืฉืจ ืืืจืืช ืืืกืงืจืืืืช ืืืืจืื
ืื ืืื ืกืคืง ืืืคืฉืจืืช ืืืืืืืืืช.
ืื ืื ืื ืืืื ืขืจื, ืืคื ืง ืืืขื ื ืขื ืืืืจื ืฆืขืืจื ืืืคื ืฉืืืขืืช
ืื ืืื ืืขืฉืืช ืืช ืื ืืืฉ ืื ืืจืื ืืืชืจ ืืืืื ืืช
ืืืืืช- ืฉืืจืืชื ืืืืื ืืชื ืืืื ืืืืขืืื ืื.
ืฉืืจืืชื ืืืืื ืืชื ืืืื- ืฉืืจืืชื ืืื ืืงืฆืืขืืื ืืืืจืื ืฉืืฉ ืืื ืกืื ืืจืืื ืืืืืื!
ืชื ืืืื- ืื ืืื ืื? ืืื ืฆืืจื ืืฆืืช ืืืืืช ืืืื, ืืื ืฉืื ืืืฉืงืืข
ืืื ืืืืืฅ ืืืืฆืื ืื ืืฉืืื ืืงืื ืืกืืฃ ืืืื.
ืืืจืื ืืืฉืืจื ืืคื ืฉืขื ืืืืืื ืืืคืฉืจ ืืืจืื ืืืืืช ืืืฉืงืืข ืืืืืืืช ืืื ืืืืชืจ ืขื ืืืื ืืืืืืช ืืขื ืืชืฉืืงื
ืืืืฉืืช ืฉืืื.
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ืืื ืืืืจืื ืขืืืืื ืืงืจืืช ืื ืืื ืืืืคืืืฉ
ืืชืื ืขื ื ืขืจืืช ืืืืืง ืืื ื ืขืจืืช ืืืืื,
ื ืขืจื ืฉืืื ืืืืืื ืฉืืืืขืช ืืจืืฆื ืืืขื ืืง ืืช ืืฉืืจืืช
ืืืืืืื ืืืืชืจ. ืืื ืื ืงืืจื ืื ืืื ืืืกืคืง ืืช ืืชืฉืืื ืืืืฉืืืช
ืืืืชืจ ืฉื ื ืฉืื ืฉืืืช ืืืืืื, ื ืฉืื ืฉืืืืขืืช ืื ืืชื ืฆืจืืืื ืืืื ืืืืฉ ืืืคืฉื ืฉืืื ืืืืชืจ ืืืืืช,
ืืื ืื ืื ืืื ืืืืื ืืช ืื ืืืืช ืืืจืืช ืืืกืงืจืืืืช.
ืืจืืคืืื ืชืืืื ืืื ืืช ืืฉืืจืืชื ืืืชืื
ืืืื ืืืื ืฉืชืืืื ืืืชืคื ืืช ืืงืืืช ืืืืืคืืื
ืฉืืื ืืืื ืื ืฉืืชื ืืฉืขืืช ืืงืืื ืฉืืื.
ืืืื ืชืืืื ืืืื ืืช ืืขืืกืื ืืคื ืง ืืืืืจ
ืืืืื. ืืืื ืืืื ืฉืื ืืืืฆืื ืืืื ืืื ืฉื ืืืงืจื/ืืจื ืืื, ืืื ืคืฉืื ืืืืืจ ืืขืืกืื ืืคื ืง ืืจืืฉ ืืขืื ืืืชืืื ืืื ืืืืชืจ ืืืชืื ืืฆืืจื ืืืืคื ื ืืืจืืฉื ืฉืืื.
ืืฉืื ืืื ื ืืืกืืฃ ืืืื ืฉื ืขืืกืื ืืคื ืง, ืืืข ื ืขืื
ืื ืื ืื ื ืคืื, ืื ืืื ืืืืช ืืื ืืืจ ืขืืกืื
ืืคื ืง ืืืืจ ืฉืืข ืืืงืจืชื ืืืชืจ ืื ืคืืืช – ืืื ืฉืืฉ
ืืช ืืขืืกืื ืืคื ืง ืืืชืืื ืืื ืืืืชืจ.
ืชืืืื ืืืืืื ืืชืื ืืืืื ืฉื ืขืืกืืืื
ืืช ืืขืืกืื ืฉืื ืืชื ืืงืืงืื ืืื:
ืขืืกืื ืืจืืืข ืื ืขืื, ืขืืกืื ืืฉืืจืจ, ืขืืกืื ืืฉืื ืื, ืขืืกืื ืื ืืจื, ืขืืกืื ืืงืฆืืขื ืืืคื ืง.
ืขืืดื ืืืจื ืืืืื, ืืืกืืืช ืืขืจืืืช ืืื ืืฉื ืช 2008, ืืขืืช ืืฉืจื
ืืืื ื ืืฉืคืื, ืืชืืื ืืืืฉืืจ ืื ืืืื ืืฉืืจืื
ืืืฉืคืื. ืขืืดื ืืืจื ืืืืื, ืคืืชืื ืืช ืืืื ืืืืฉืืจ ืืืืืื ื ืืืืกืืืช ืืขืจืืืช ืืืคืื ืื ืืชืืฉื.
ืืืืืช ืืืืืืฃ ืืช ืืฉืืฉ ืืืืืืื,
ืืจืขื ื ืืช ืืืืื ืื ืืฉืืจื ืืช ืืจืื ืืจื ืืืืจืืืช.
ืืจืคืืืช ืืดืจ ืืืืืกืื ืืชืืงืฆืขืื ืืืืคืืื ืืกืชืืืงื ืื ืคืืืฉื ืืื
ืืืืืงื ืืช ืืขืืจ ืืืฉืืช ืืจืื ืฆืขืืจ, ืจืขื ื ืืืืขื.
ืงืืจืก ืืืืืื ืืกืชืืืงื ืืืืืขื ืืจืืคืืื (ืืืื) ืืืขืื ืืื ืื ืืืจืืื ืืช ืืืคืงืืื ืืชืืื ืืจืคืืื ืืืกืชืืืช.
ื ืืกืื ืฉืื ืืืกืืงื ืืืืจืืขืื-, dj ืืชืืื
ืืืืจืืขืื ืืืืื ืืืืื ืืืืกืืงื ืืืจ ืืืชืจ
ื- 20′ ืฉื ื ืงืจืืืช ืงืื ืืขืืื, ืืืืื ืจืื ืฉื
ืืืกืืงื . ืืืืื ืจืื ืฉื ืฆืขืฆืืขื ืืื ืืืืืจื ืฉืืชืืืื
ืืืืจืื, ื ืฉืื ืืืืืืช. ืืชืจ ืืืจืื ืืืืื ืฆืขืฆืืขื ืืื ืื ืคืืฆืื ืืืืืืจืื ืืืืชืจ ืืื ืืขืืื.
ืืืื ื ืกืคื ืืคื ืงืื ืืืืืืจ ืืืจืื ืืฆืืขืื ืืกืืืื ืขืืกืื ืืืจืืื.
ืืฉ ืืืืจ ืืจืืฉ ืขื ืืืขืกื ืืืื ืกืื ืืขืืกืื ืืจืฆืื
ืืื, ืื ืฉืืืขืกื ืืืื ืืืขืช ืืืืืื ืฉืืืช ืขืืกืื ืขืืื ืื ืขืืื ืื ืงืื.
ืืงื ืืืช ืงืจืืื ืืืืฆืขืืช ืฉืืืช “5 ืืงืืช ืืืื” ืืืขื ืืงื ืคืชืจืื ืืช ืืืฉืืืืื ืืืขืืืื ืืืขืืืช ืืงืืฉื ืืงืจืืื ืืืืื ืช ืื ืงืจื, ืืืืคื ืืืฉื ื ืืืืืจ ืฉื
ืืืืื ืงืจืืื, ืืืืชืื ืืืืืื, ื ืขืจืื ืืืืืืจืื, ืืืื.
ืืืกืข ืืืื ื ืืืืืจ ืืืืื ืืืจ ืืขืืฆืืื, ืืชืืื ืืช
ืฉื ืืื ืืช ืืืชืจ ื ืืขืื ืืืื
ืืขืืืจ ืื ืืืชืืื ืืืืืื ืืช ืืืคืฉืจืืืืช
ืืืืืืืช ืืืืื ืช ื ืขืจืช ืื ื ืขืจืืช ืืืืื ืืจืืฉืื ืืฆืืื ืืืืจ ืฉืืข,
ืชื ืืืื ืื ืื ืขืืจ ืืืจืช. ืืืจืืช ืืืกืงืจืืืืช ืืืืืจ ืืฆืคืื, ืืืืื ืืืืจืืช ืืืกืงืจืืืืช ืืื ืขืืจ ืืืจืช ืืืฉืจืื,
ืื ืืืจืืช ืืืืืขืืืช ืืฆืจืื ืืืจืื ืืืกืงืจืื ืืืื ืืืื ืืื ืกืื.
ืืขืืจ ืืื, ืืืชืจ ืืืืืฉืื ืืช ืืืชืจืื ืืช ืฉื
ืืฉืงืืื ืืชืืจ ืขืืจ ืืืืื ืช ืืืจืชืงืช.
ืืฉืงืืื ืืื ืืื ืืขืจืื ืืขืชืืงืืช ืืืฉืจืื ืื ืืฉื ืื ืืืืจืื ืืช ืืื ืืืื
ืืขืื ื ืืืืืฉืช. ืขืืกืื ืืืจืืื ืืืฉืืื, ืืฉืงืืื
ืขื ืืืืจืืช ืกืงืกืืืช ืืืคื ืงืืช ืฉืืืืืช ืืคืืืฉ ืืืชื ืืขืืกืื ืืืื ืืืฉืืจืจ.
ืืื, ืขืืกืื ืืืจืืื ืืืฉืืื ืื ืืืฉืงืืื ืื ืื
ืคืืคืืืจื? “Our Spa” ืืื ืื ืจืง ืกืคื ืืืื ืืืฉืงืืื ืืืื ืื ืจืง
ืืฆืืข ืคืืืื ื ืืืฃ ืืืฉืงืืื, ืขืืกืื ื ืฉืื ืืจืืช ืืืฉืงืื ืื
ืืืืืช ืคืื ืืง ืืกืคื ืืืืืืื ืืืืืืืช.
ืืื ืืืชืจืื ืืช ืฉื “Our Spa” ืืื ืฉืืื ืืืฉืงืืื,
ืื ืฉืืืคืฉืจ ืืื ืืืืืช ืืืืืืช ื ืืกืคืืช
ืืืื ืืืืื ืฉืืื. ืืื ืื ืืชื ืืืคืฉ ืกืคื ืืืจืืื
ืืฆืคืื, ืืืจืื ืื ืืืจืื, ืืชื ืขืืื ืืืืืช ืขืื ื ืฉืขื ืืืื ืืฉืืช ืฉืงืืื
ืจืง ืืกืจืืื. ืืืคื ืืคืฉืจ ืืืืืื ืกืคื ืืืจืืื?
ืื ืื ื ืืคืชืจืื. ืื ืืชื ืืืคืฉ ืืฉืื
ืืืืื, ืกืคื ืืืื ืืืฉืงืืื ืืืื ืืืืืช ืืืืืง ืื ืฉืืชื ืืืคืฉ.
ืกืคื ืืืฉืงืืื ืื “Our Spa” – ืืืืื ืืืืืช ืืืืืื ืืืื
ืืืื ืืืืืช ืขืืืจืื ืืืคืฆืื
ื ืืืจืช ืืืจืืื ืืืฉืืจื ืืืืขืฆืืช ืืืืืืืช.