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I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...
Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...
Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...
“There’s no such thing as writer’s block!” If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before. And it’s true. As both a writer for glossy magazines and a copywriter, I can confirm that there’s nothing like the...
Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
Yaaaassss! It's December! And I know you've all got a LOT going on. You've got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through. And there's a giant tub of Celebrations with your...
For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco. For you? It’s like chewing on broken glass. Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers...
As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out. But as you’ve probably realised, most group hosts can spot a blatantly...
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I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...
Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...
Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...