Where’s your tribe? Problem #2 (this one’s not terminal but it severely affects your conversions)

High fives!

You’ve taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her.

Well done, you’ve overcome your fear of niching. And you’re so clear on your target customer that you even know her middle name and how she takes her coffee at Saturday morning brunch. (Don’t know what I’m talking about? Check out my post on the No.1 Reason you can’t find your Tribe).

But hang on…

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WHAT’S REALLY HOLDING YOUR COPY BACK

For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco.

For you? It’s like chewing on broken glass.

Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers have no idea you’re even there.

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HOW TO PROMOTE YOURSELF ON FACEBOOK (WITHOUT FEELING LIKE A SPAM QUEEN)

As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out.

But as you’ve probably realised, most group hosts can spot a blatantly promotional post from 500 paces. And unless they want their group to turn into a spammy wasteland, that post promoting your services or inviting them to join your awesome facebook group will at best be given a public and very embarrassing “back off”, or at worst you will be given the cyber boot from their group.

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