Content creation can sometimes feel a bit like running on a treadmill with only two speeds – that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls ’round and you’re once more scratching around for new ideas.

Now I’m a massive fan of winging it on occasion, because those on-the-hoof posts can be total content gold, but when you constantly wing your content creation it either becomes the utter bane of your life (and still doesn’t yield the results you need), or you get so stressed with it all, that you fall off the face of cyber space completely.

But it doesn’t have to be like that.

Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano.

“There’s no such thing as writer’s block!”

If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before.

And it’s true.

As both a writer for glossy magazines and a copywriter,  I can confirm that there’s nothing like the prospect of another dinner of Heinz Baked Beans to get that copy flowing. (If your muse has got her knickers in a twist I got a post coming all about that soon).

High fives!

You’ve taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her.

Well done, you’ve overcome your fear of niching. And you’re so clear on your target customer that you even know her middle name and how she takes her coffee at Saturday morning brunch. (Don’t know what I’m talking about? Check out my post on the No.1 Reason you can’t find your Tribe).

But hang on…

Yaaaassss! It’s December! And I know you’ve all got a LOT going on.

You’ve got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through.

And there’s a giant tub of Celebrations with your name on it.

But do you know what you’re REALLY going to thank yourself for doing this month?