Stress-Free Content Creation: Part 1

Content creation can sometimes feel a bit like running on a treadmill with only two speeds – that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls ’round and you’re once more scratching around for new ideas.

Now I’m a massive fan of winging it on occasion, because those on-the-hoof posts can be total content gold, but when you constantly wing your content creation it either becomes the utter bane of your life (and still doesn’t yield the results you need), or you get so stressed with it all, that you fall off the face of cyber space completely.

But it doesn’t have to be like that.

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Here’s one of my best-kept secrets for you…

Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano.

That’s not to say I’m particularly good BTW, but I’m not outrageously bad either.

And yet back when I was first training for my exams as a teen, I hardly told a soul what I was doing, because if I did, they might actually ask me to sing for them.

And the fear of having my talent judged for something I did simply because I loved it, would totally and utterly ruin it for me.

And that’s just fine with me. Because quite frankly the world is none the poorer for missing out on my musical stylings, trust me.


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Who’s Really Stolen Your Voice?

“There’s no such thing as writer’s block!”

If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before.

And it’s true.

As both a writer for glossy magazines and a copywriter,  I can confirm that there’s nothing like the prospect of another dinner of Heinz Baked Beans to get that copy flowing. (If your muse has got her knickers in a twist I got a post coming all about that soon).

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Where’s your tribe? Problem #2 (this one’s not terminal but it severely affects your conversions)

High fives!

You’ve taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her.

Well done, you’ve overcome your fear of niching. And you’re so clear on your target customer that you even know her middle name and how she takes her coffee at Saturday morning brunch. (Don’t know what I’m talking about? Check out my post on the No.1 Reason you can’t find your Tribe).

But hang on…

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As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out.

But as you’ve probably realised, most group hosts can spot a blatantly promotional post from 500 paces. And unless they want their group to turn into a spammy wasteland, that post promoting your services or inviting them to join your awesome facebook group will at best be given a public and very embarrassing “back off”, or at worst you will be given the cyber boot from their group.

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