“There’s no such thing as writer’s block!”
If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before.
And it’s true.
As both a writer for glossy magazines and a copywriter, I can confirm that there’s nothing like the prospect of another dinner of Heinz Baked Beans to get that copy flowing. (If your muse has got her knickers in a twist I got a post coming all about that soon).
Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
You’ve also got the memo about abstract, airy fairy and cliched language and how it means nothing to anybody. Your copy doesn’t just understand your customer, it’s like you’ve read their freaking mind.
High fives!
You’ve taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her.
Well done, you’ve overcome your fear of niching. And you’re so clear on your target customer that you even know her middle name and how she takes her coffee at Saturday morning brunch. (Don’t know what I’m talking about? Check out my post on the No.1 Reason you can’t find your Tribe).
But hang on…
When you’re doing everything you’re meant to be doing – facebook, linkedin, blogging, emailing…
When your instagram followers see you more often than your husband does.
When your content is dripping with value…
and yet, your ideal customer still don’t show up.
What the HELL’S going on??
Yaaaassss! It’s December! And I know you’ve all got a LOT going on.
You’ve got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through.
And there’s a giant tub of Celebrations with your name on it.
But do you know what you’re REALLY going to thank yourself for doing this month?
For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco.
For you? It’s like chewing on broken glass.
Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers have no idea you’re even there.
As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out.
But as you’ve probably realised, most group hosts can spot a blatantly promotional post from 500 paces. And unless they want their group to turn into a spammy wasteland, that post promoting your services or inviting them to join your awesome facebook group will at best be given a public and very embarrassing “back off”, or at worst you will be given the cyber boot from their group.
Today I’m going to tell you a story about how the tragedies in your life can be the making of you. And why everyone needs to know their ‘why’.
Are you spending hours crafting Social Media posts and all you’re getting is *crickets*?
It can be so demoralising to keep posting in to a void and have hardly any engagement.
We’ve been talking about Getting Personal in our copy this week.
By getting personal of course, I mean by sharing little insights in to your personal life and your own life stories.
Story is SO important in copy.
