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How to Grow Your Audience as a Guest Expert
Adding guest expert to your CV is a great way to grow your authority and get more eyeballs on your brand. Essentially it's about collaborating with other brands with similar ICAs to yours and providing content for their blogs, podcasts or even paid offers, in...
Social Media – Could Your Small Online Business Survive (and even thrive) Without It?
Social media has been such a blessing for my business. I don’t think I could have got to where I am today without it. Because it gave me such quick and instant access to the people I needed to not only serve and sell to, but the coaches and mentors and peers who have...
Why Your Freebie Isn’t Working with FB Ads Expert Jackie Muscat
Whether you’re using ads or going organic, your lead magnet is one of the fastest ways to grow your email list - but with the online market flooded with freebies there needs to be a LOT more going for your freebie than the fact it’s just, well... free. That’s...
How to Write Conversational Copy
“Write like you speak,” they said! “Just make it sound natural and informal,” they told you! You know your writing needs to be light, chatty & easy-to-read… because let’s face it, no-one sits down with a cuppa to read some of that stiff, formal, salesy content....
The Real Reason You Can’t Find Your Voice with Claire Brett
Without the lovely lady that I’m chatting to in this episode of the podcast, this podcast probably wouldn’t exist - or if it did, you’d probably not know about it because I’d have found a way to hide and sabotage it. I met Claire Brett, who’s a hypnotherapist,...
The EXPERT SECRET To Writing Better Content Faster
Meet the copywriter's secret weapon (it's going to be your new best friend). Because with this little baby in your pocket, there's no more writing from scratch/ staring at that flashing cursor wondering what on earth to say/ spending hours crafting the perfect...
Heart-Led Over Hard Sell
Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this...
Procrasticontent: The Sneakiest Sabotage of them all
Procrasticontent - you know that content that we tell ourselves is so important, but it’s really to avoid the REAL work? Believe me, I know all about this, and it’s something I have to be vigilant against at all times, and I see it in entrepreneurs so often; because...
Leading with self care – why filling yourself up before you show up is the key to new levels of leadership
So it seems pretty apt that this episode is falling right at the end of the year, when we all are thinking about what we would do differently (and hopefully better) next year in our lives and businesses. And for me more self care is always on my list, because one of...
It’s not them, it’s you – 5 signs your messaging needs a little tender loving care
Messaging is not set it and forget it, which means you don't have to be brand new to business to have a messaging problem, that's why in this episode I'm going to be sharing the 5 tell tale signs that it's not your business model, your strategy, your product or your...