CATEGORY

Copy Writing

WHAT’S REALLY HOLDING YOUR COPY BACK

WHAT’S REALLY HOLDING YOUR COPY BACK

For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco. For you? It’s like chewing on broken glass. Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers...

One Story I’ve Never Told Before Now

One Story I’ve Never Told Before Now

Today I’m going to tell you a story about how the tragedies in your life can be the making of you. And why everyone needs to know their ‘why’. In 2010, I had an amazing life. I’d finally landed my dream job as deputy features editor on one of the UK’s top women’s...

How to spark engagement on your social media

How to spark engagement on your social media

Are you spending hours crafting Social Media posts and all you're getting is *crickets*? It can be so demoralising to keep posting in to a void and have hardly any engagement. Well, luckily there are quite a few tricks you can use in your copy to help spark...

4 questions to ask before publishing the personal stuff

4 questions to ask before publishing the personal stuff

We’ve been talking about Getting Personal in our copy this week. By getting personal of course, I mean by sharing little insights in to your personal life and your own life stories. Story is SO important in copy. Because when you offer a service that is of similar...

Cras justo odio, dapibus ac facilisis in, egestas eget quam. Duis mollis, est non commodo luctus, nisi erat porttitor ligula.

JUMP TO

OUR VERY

LATEST

The Books that Shaped my Decade

The Books that Shaped my Decade

I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...

Stress-Free Content Creation: Part 1

Stress-Free Content Creation: Part 1

Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...

Here’s one of my best-kept secrets for you…

Here’s one of my best-kept secrets for you…

Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...