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I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...
Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...
Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...
“There’s no such thing as writer’s block!” If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before. And it’s true. As both a writer for glossy magazines and a copywriter, I can confirm that there’s nothing like the...
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
Yaaaassss! It's December! And I know you've all got a LOT going on. You've got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through. And there's a giant tub of Celebrations with your...
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I'm a writer. And writers read. A lot. I'd like to have read more over the last 10 years, but the arrival of child number one 3 years in, and child number two 3 and a half years after that kind of scuppered the ability to open a book without falling asleep. Although...
Content creation can sometimes feel a bit like running on a treadmill with only two speeds - that’s 0 to 100mph in 0.3 seconds. Because no sooner have you panic-posted on all your platforms and customer touch points one day, than the next day rolls 'round and you’re...
Even though I have never (and probably will never), sing solo in public, I am in fact a classically trained soprano. That's not to say I'm particularly good BTW, but I'm not outrageously bad either. And yet back when I was first training for my exams as a teen, I...