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Here it is lovelies, the nitty gritty of creating your own content framework. My secret formula to ticking all the right boxes inside your content every single week and month to nurture and educate and serve your soul tribe. HOW TO LISTEN You can listen below, scroll...
This is always my most popular training, so I thought I'd put it all together in a little easy to digest two part podcast. This is the first instalment which is all about stepping into your shiny new role of Editor in Chief of you Brand. Sound good? You can listen...
“There’s no such thing as writer’s block!” If you’ve ever had a conversation with a copywriter or journalist, you’ve probably heard this one before. And it’s true. As both a writer for glossy magazines and a copywriter, I can confirm that there’s nothing like the...
High fives! You've taken that brave leap, narrowed your audience down to one soulmate customer, and all your copy and communications is talking just to her. Well done, you've overcome your fear of niching. And you're so clear on your target customer that you even know...
Yaaaassss! It's December! And I know you've all got a LOT going on. You've got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through. And there's a giant tub of Celebrations with your...
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So it seems pretty apt that this episode is falling right at the end of the year, when we all are thinking about what we would do differently (and hopefully better) next year in our lives and businesses. And for me more self care is always on my list, because one of...
Messaging is not set it and forget it, which means you don't have to be brand new to business to have a messaging problem, that's why in this episode I'm going to be sharing the 5 tell tale signs that it's not your business model, your strategy, your product or your...
So this podcast lands with some divine timing I tell you, because here I am at home quarantining with my daughter, during one of the busiest periods of my business (self imposed because I want to finish work for Christmas nice and early). And so amidst needing to...