Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
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Writing & Publishing
Where the heck’s your tribe? Part 1: The phobia you didn’t know you had.
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
WHAT’S REALLY HOLDING YOUR COPY BACK
For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco. For you? It’s like chewing on broken glass. Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers...
HOW TO PROMOTE YOURSELF ON FACEBOOK (WITHOUT FEELING LIKE A SPAM QUEEN)
As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out. But as you’ve probably realised, most group hosts can spot a blatantly...
One Story I’ve Never Told Before Now
Today I’m going to tell you a story about how the tragedies in your life can be the making of you. And why everyone needs to know their ‘why’. In 2010, I had an amazing life. I’d finally landed my dream job as deputy features editor on one of the UK’s top women’s...
How to spark engagement on your social media
Are you spending hours crafting Social Media posts and all you're getting is *crickets*? It can be so demoralising to keep posting in to a void and have hardly any engagement. Well, luckily there are quite a few tricks you can use in your copy to help spark...
4 questions to ask before publishing the personal stuff
We’ve been talking about Getting Personal in our copy this week. By getting personal of course, I mean by sharing little insights in to your personal life and your own life stories. Story is SO important in copy. Because when you offer a service that is of similar...
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How to Plan Your Content Like a Glossy Magazine (part 2): Your Content Framework
Here it is lovelies, the nitty gritty of creating your own content framework. My secret formula to ticking all the right boxes inside your content every single week and month to nurture and educate and serve your soul tribe. HOW TO LISTEN You can listen below, scroll...
Because it IS ok to look like you love yourself…
I took this selfie to post on IG a few weeks back, but I didn't. It used to be that I didn't post photos of myself because I was too self conscious of my looks; after I had my son I developed acne rosacea and I lost a lot of hair, so being seen behind the scenes was...
How to Plan Your Content like a Glossy Magazine (part 1) Becoming the Editor in Chief of your Brand
This is always my most popular training, so I thought I'd put it all together in a little easy to digest two part podcast. This is the first instalment which is all about stepping into your shiny new role of Editor in Chief of you Brand. Sound good? You can listen...