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So it seems pretty apt that this episode is falling right at the end of the year, when we all are thinking about what we would do differently (and hopefully better) next year in our lives and businesses. And for me more self care is always on my list, because one of...
Ok, so you’ve niched. In fact, you’ve niched your niche. Niching is not your communications beef.
When you're doing everything you're meant to be doing - facebook, linkedin, blogging, emailing... When your instagram followers see you more often than your husband does. When your content is dripping with value... and yet, your ideal customer still don't show up....
For some entrepreneurs, copy flows as easily as the conversation after a glass of Prosecco. For you? It’s like chewing on broken glass. Which means your sales page never gets written, your monthly newsletter has never been out of draft mode, and your ideal customers...
As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out. But as you’ve probably realised, most group hosts can spot a blatantly...
Today I’m going to tell you a story about how the tragedies in your life can be the making of you. And why everyone needs to know their ‘why’. In 2010, I had an amazing life. I’d finally landed my dream job as deputy features editor on one of the UK’s top women’s...
Are you spending hours crafting Social Media posts and all you're getting is *crickets*? It can be so demoralising to keep posting in to a void and have hardly any engagement. Well, luckily there are quite a few tricks you can use in your copy to help spark...
We’ve been talking about Getting Personal in our copy this week. By getting personal of course, I mean by sharing little insights in to your personal life and your own life stories. Story is SO important in copy. Because when you offer a service that is of similar...
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So it seems pretty apt that this episode is falling right at the end of the year, when we all are thinking about what we would do differently (and hopefully better) next year in our lives and businesses. And for me more self care is always on my list, because one of...
Messaging is not set it and forget it, which means you don't have to be brand new to business to have a messaging problem, that's why in this episode I'm going to be sharing the 5 tell tale signs that it's not your business model, your strategy, your product or your...
So this podcast lands with some divine timing I tell you, because here I am at home quarantining with my daughter, during one of the busiest periods of my business (self imposed because I want to finish work for Christmas nice and early). And so amidst needing to...