Where the heck’s your tribe?

When you’re doing everything you’re meant to be doing  – facebook, linkedin, blogging, emailing…

When your instagram followers see you more often than your husband does. 

When your content is dripping with value…

and yet, your ideal customer still don’t show up.

What the HELL’S going on??

You go from thinking, “I must just be really crap at copy…”

To paranoia: “Perhaps no-one actually needs what I do…?”

To downright existentialism: “Do my dream customers actually exist?

It’s ok. Chill out my lovely.

Because when you’re doing all the things, and you’re still not attracting your dream customers – other than perhaps by pure fluke, it’s usually one of three (easily solvable) problems.

And today I’m going to tell you about the most common. Something I see in DIY copy every single day.

Are you ready for it? It’s a scary one…



It’s a thing. 

And a bit like a commitment-phobic, you don’t always realise you have it.

But the truth is, you’re flipping terrified of choosing ONE SOULMATE CUSTOMER.

Because what about all those other lovely people who need what you have? How can you possibly choose?

Well, here’s the problem.

Powerful copy is powerful, because it jumps inside someone’s head.

It makes them think, “Whoah, that’s totally me!”.

It’s like you’ve held a mirror up to their life and are reflecting it back to them in all the gritty, real detail.

The unwashed dishes in the sink, the darkening room lit only by your computer screen, the knowledge that you’ve only got 11 minutes before you absolutely have to leave to pick the kids up which means peeing is an impossibility because you’ve got to get this copy finished first… wait, sorry. that’s me…

But do you get what I mean? You’ve got to show them you understand them inside out. Because unless you do – how can you help them?

And how can you possibly connect with someone’s deepest desires, and biggest pain points, when you’re trying to talk to several people at once?

You can’t.

They’ll just look at your copy and think, “That’s not meant for me,” and scroll on by.

So it’s not enough to know that your niche is female entrepreneurs.

Your niche has got to be that one female entrepreneur. Running a growing online business, with two small kids, a bad relationship with a bag of mini eggs and a mild obsession with perfectionism.

Otherwise you’re just trying to hit the bullseye with your eyes half shut. Or totally blindfold even.

The only difference is that in this scenario, the only thing that’s gonna get hurt, is your bottom line.

Think about it.


What if you could press post, publish or send, sure that you’d not made any rookie copywriting mistakes in your latest blog, email or facebook post?

Well, now you can! Just click the link below to download my FREE Lucky 7 Copy Checklist and workbook




Yaaaassss! It’s December! And I know you’ve all got a LOT going on.

You’ve got presents to buy, Christmas cards to write (and then forget to post), drinks parties to get tipsy at, nativities to blubber through.

And there’s a giant tub of Celebrations with your name on it.

You’re panic-buying multipacks of socks, mini lip balms and chocolate coins and getting in to petty little rows with family members about the perfect running order of the big day.

Gotta love December, eh?

But do you know what you’re REALLY going to thank yourself for doing this month?



And I’m going to help you do it.

Imagine counting down the seconds to 00:00 1/1 and feeling like a total superstar, because you know that your blog/ newsletter/ facebook/ instagram has a plan baby, and it’s awesome.

Like the sound of that? Of COURSE you do.

Head over to my free close facebook group The Copy Academy now to join the fun!


As all the experts in growing an engaged social media audience will tell you, if you want more loyal followers on facebook, you’ve gotta start posting where your target market hangs out.

But as you’ve probably realised, most group hosts can spot a blatantly promotional post from 500 paces. And unless they want their group to turn into a spammy wasteland, that post promoting your services or inviting them to join your awesome facebook group will at best be given a public and very embarrassing “back off”, or at worst you will be given the cyber boot from their group.

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