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Recent Posts

The Books that Shaped my Decade
Stress-Free Content Creation: Part 1
Here’s one of my best-kept secrets for you…
Who’s Really Stolen Your Voice?
BE THEIR VELCRO – Where’s my Tribe? Part 3

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Cate Butler Ross on 4 questions to ask before publishing the personal stuff

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e: cate@catebutlerross.com

White Fragility was top of my reading list but it’s currently sold out for delivery where I am (a good sign!). So this book by Catrice M Jackson is on its way instead.
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I’m ready to be a better ally to my sisters of colour; this looks like a good place to start. .
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🖤
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#beabetterally #blacklivesmatter #catricemjackson #antagonistsadvocatesallies

#blackouttuesday

#blackouttuesday

My heart is so full right now. 💖Because the rea

My heart is so full right now. 💖Because the reason I started this whole crazy journey as a Story Coach is that I knew that helping women share their stories would change lives.
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And this week, one of the most amazing ladies I have worked with @gemmadeeray became a multi bestselling author with her second book Stop Procrastinating Start Living and shared the most spine-tingling message about how finding her voice and showing up unapologetically has done exactly that, changed her life (swipe left to read what she shared)
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When Gemma and I started working together at the end of last year I knew she was a leader. Funny, unfiltered, genuine, and much deeper, more considered and insightful than she often would often let on. And I knew she was a voice I wanted to get naked - by that I mean stripped back from all the fear and censoring, so she could finally show up and do the work I knew she was meant for; as a writer, speaker, teacher and leader.
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Because despite being pretty darn visible - she has her own BBC radio show and has already written one bestselling book - after our first call together I knew Gemma was hiding.
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And she knew it too.
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But after a lot of work and soul searching and courage, I can confirm that she’s not doing that anymore. And being part of that journey has been a privilege and utterly glorious.
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If you want to buy Gemma Ray’s latest book Stop Procrastinating Start Living, it’s available on Amazon right now (buy it! You can find me in the acknowledgements!)
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Oh and give her a follow too @gemmadeeray because the best is yet to come.
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Ps if you want help finding your voice and sharing your story, drop me a DM.
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#storycoach #bookcoach #bestseller #author #writeyourbook #shareyourstory #beseen #beheard #spiritualleader #personalgrowth #businessbook #amwriting #writeyourbook #storycoach #findyourvoice

I wasn’t going to add to the narrative on this b

I wasn’t going to add to the narrative on this because I didn’t think I had anything valuable to say. But one courageous lady’s story and her response to my comment on it yesterday changed my mind…
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I don’t know racism. How can I?
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Sure, I’ve gone through boxes of tissues reading Beloved, and To Kill a Mockingbird and The Colour Purple... but they were stories that belonged to other people, in another time.
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Yesterday though, a facebook friend of mine, Dani Blechner (@consciousdreamspublishing) shared the story of the racism she faced every day aged 14, on the bus to school. Her story couldn’t have been further from mine, and yet we are a similar age and she grew up just 7 miles from me.
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Her scariest school run moment? Fearing for her life on her journey home. My scariest moment? That I might be late for assembly again. It would actually be funny, if it really really wasn’t.
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I’ve been afraid to join the conversation on stories like this in the past. Scared to say the wrong thing; to highlight my own ignorance or simply look like I’m jumping on the band wagon of something I can never understand. And yet, I’m also someone who hopes to raise her children to see everyone as equals, and now I realise I can’t actually do that if I’m not ready to have uncomfortable conversations about it. And to have uncomfortable conversations, I need to stop being afraid of saying the wrong thing.
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I’m sure I’m not the only one who feels like this, so here is what Dani reminded me:
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“When you know what’s right in your heart, and you do, you can never say the wrong thing. We all may stumble and fall but saying and standing for something is so much better than not saying anything at all.”
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And so this is why I posted this today.
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But I also know it’s not just about saying things. It’s about taking the time to actually read those resources on unconscious bias. It’s about buying the stories from that inclusive children’s book list, and actually telling them to your kids. And it’s about doing these things long after the last burnt out car has stopped smouldering or the internet goes back to normal.
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Although I’m not really sure what’s normal anymore.
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#blacklivesmatter

Today marks 10 full weeks of running a business wh

Today marks 10 full weeks of running a business while single-handedly entertaining and homeschooling a just-turned 3 year old and a 6 year old. And I’m not gonna lie... While there‘ve been moments I’ve realised just how privileged and lucky I am to spend so much time with my 2 beauts... Most of the time it’s felt like a huge burden and I’ve felt a big failure.
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But as some semblance of normality looks to be returning next week (ie my 3 year old can return to the childminder), here’s what I’ve realised: Not only do I have two, well looked after, happy and loved kiddos (who haven’t watched TV ALL the time). But in addition to looking after my existing clients I’ve also:
. 🔥Signed 2 x 1:1 Clients
🔥Spoken at a global online summit
🔥Trained inside two new platforms filled with soulmate customers
🔥Recorded 8 podcast episodes
🔥Been the guest on 2 other podcasts
🔥Mapped out a soon to be launching mini course
🔥Opened a membership and welcomed 26 amazing members inside pre-launch
🔥Stayed visible on my social channels
🔥Tuned into my big picture vision and made big 2020 plans
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And yes, I’m quite looking forward to sitting down to watch Netflix of an evening instead of cracking open the laptop, but it also makes me realise that even with 2 and more recently 3 days a week childcare before, I used being a mum as an excuse for not achieving as much as I wanted. And now I have proof that for me it’s all BS.
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However you’re getting through these weeks of change, hats off to you. It’s been tough, and I know that some days just getting everyone out of pyjamas deserves a medal.
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But my biggest takeaway from all this is to stop using being a mum as an excuse for not living my dreams. Sometimes I’ll choose to go slower. Other times I’ll find a way to squeeze it all into the cracks. But now I know that whether i’m moving forward or standing still, it’s a choice. And when I want to, I can move mountains (and still be there for my kids).
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Big love to all you striving mamas. Whatever season you’re in right now, hang on in there. You’re doing great.
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#womeninbusiness #mumsinbusiness #femaleentrepreneurs #womensstories #contentcoach #storytelling

I was on my live weekly Q&A for my Fearless Conten

I was on my live weekly Q&A for my Fearless Content community last night and we covered so much - how to write a blog post, binge-worthy podcast show notes, headline writing, how to get your social media posts read... .
Then one of our members asked me about a part of their story they really wanted to share but wasn’t sure if it fit with their messaging. heres what I told her:
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Often, what you choose to leave out of your story (or your writing) is almost as important as what you put in. .
Because if we aren’t discerning; if we put stuff in because we love that word or are particularly fond of that story and that phrase ... it can just make the good stuff so much less potent.
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It’s called killing your darlings, and you get used to it the more you write.
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Kind of the same with life in general though too don’t you think? Diet. Self care. Beauty products, social media, cocktails....
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Ps doors will be quietly reopening to Fearless Content community soon, at a really good locked in monthly rate, ahead of an official launch. If you want to make sure you don’t miss out on the chance to be part of this awesome little community from the outset, send me a DM and I’ll add you to the wait list x
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#writingcoach #storycoach #content #contentmarketing #yourstory #storytelling #becomingawriter #copyskills #copywriting #storytelling #femaleentrepreneur #spiritualleader #womensstories #lightworker #creative #creativeentrepreneur #womenleaders #amwriting

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