Here it is lovelies, the nitty gritty of creating your own content framework. My secret formula to ticking all the right boxes inside your content every single week and month to nurture and educate and serve your soul tribe.
HOW TO LISTEN
You can listen below, scroll down to read the transcript, or come along and subscribe on Apple podcasts, Spotify or your favourite podcasting app.
Transcript
Now I’ve gotta be honest with you, idea generation, content planning ETC, that is something that is second nature to me, I’ve obviously been a journalist, commissioning editor, features writer for years, I see the world in content and stories.
CONTENT PLANNING TIP:
Now this talk isn’t about content planning but I will share this little tip with you:, When you see the content that you create for your business as being like your own magazine; and each week or month as a new issue, it does make content planning so much simpler.
So back in the day when I helped plan issues, months in advance, I knew that there were certain categories that I needed to cover in every issue.
- A couple case studies like a small business story and a personal real life story
- a practical self help style piece
- A Q&A which your typical problem page
- Reader’s letters
So when I started my business and began with the whole content planning for myself and teaching other people how to do it, I just swapped those categories.
- So the case studies are the authority building pieces
- The real life stories are the behind the scenes and the know like and trust
- The how to’ self help content, that’s the educational content you need to put out there
- The reader’s letters – that’s the social proof.
And could go on…
AND THEN WHAT DO YOU ACTUALLY WRITE ABOUT?
Well that’s the contents page of your magazine.
So whatever magazine you read it has a content page, so let’s say you’re Cosmo or a Red reader, you’d open the contents and there’ll be different sections
– health
– beauty
Fashion
Food
Home
Well in your magazine, that’s your content pillars.
So let’s say you’re a dog trainer, your contents pillars might be:
– training
– diet
– exercise
– Grooming
– Discipline
Or if you were a business coach, they might be
Mindset
Marketing strategy
Passive Income,
Systems and process.
So seeing your business as a magazine is a really good method to help you get clarity on what you do talk about and talk about, and it’s a good way of making sure you’re ticking all the boxes you need to tick.
But actually i’m going to be totally honest with you. When it comes to my own content with the exception of my signature content which I’ve just told you I batch. I rarely follow a content plan other than for things like launches etc.
Partly because i think because i know the magazine that is my brand so well it’s all up in my head, and partly because I’m a bit of a rebel at heart and although I teach it, I don’t like anyone, let alone a content plan telling me what to do.
But also there’s a danger here. Now, having one is probably going to help you, and that magazine model is I think gold. But, when you start creating a content plan and filling in everything you’re going to say and post for the next 3 months and then you sit and down force yourself to batch it all, there is a real danger that content you’re batching and planning is going to be really boring.
I`m sorry to say it but, too much reliance on strict content plans just spawn cookie cutter content – and by that I mean content that anyone could have created. Content that is indistinguishable from your competitor. And that is content that no-one remembers
Because that content that you’ve sat down and efforted your way through, is going to be missing something vital.
SOUL.
And if you have gone to the effort of starting your own business you’ve got soul. You’ve got passion for something.
And so in this talk, I’m inviting you to tap into that passion tap into that soul and put it into your content. Because that is what creates content with a heartbeat. And content with a heartbeat, is what makes you rise above everyone else, and create impact and connection and build relationships, and that is what business is all about.
Thanks for listening. Next week we’re going to be talking about getting Vulnerable in your content. I’ll also be sharing my own story of why I’ve started sharing stuff, that makes me feel a little uncomfortable…
WANT TO LISTEN TO ALL THE PODCASTS?
Just head here gorgeous!
10th grade persuasive essay example contoh essay bahasa inggris tentang bisnis https://ouressaypride.com/
autobiography example essay for highschool students changes in education system in india essay in hindi https://essaytruelist.com/
college essay peer editing sheet essay on diwali in hindi for class 1 https://essayrightversion.com/
easy essay scholarships for high school seniors possible pcat essay questions https://essayanalyticok.com/
sildenafil daily use sildenafil 50 mg coupon https://sildenafilrealed.com/
cialis coupon voucher cialis shop https://cialisandeds.com/
why does tadalafil say do not cut pile tadalafil 30mg https://tadalafilise.com/
canadian pharmacy viagra london drugs computers canada https://jijopharm.com/
free sample cialis how long is cialis effective https://cheppercialis.com/
sildenafil canada price generic viagra sildenafil https://gogiviagr.com/
cialis meme cialis with dapoxetine https://hojocialis.com/
viagra versus cialis versus levitra levitra kaufen https://pixlevitras.com/
is it legal to buy drugs from canada york pharmacy canada https://postpharmixus.com/
sildenafil uses in females tadalafil vs sildenafil https://sildenafilkook.com/
viagra 100mg cost cheap brand viagra 100mg https://pfdviagrixx.com/
how much is viagra in australia price for sildenafil 100 mg https://liloviagra.com/
sildenafil 100 capsules sildenafil generic 50 mg https://xtyviagrix.com/
viagra average cost viagra 50 mg pill https://hedrviagros.com/
canada direct pharmacy is reliable rx pharmacy legit https://uuuppharm.com/
cialis buy onilne cialis on line paypal payment https://xucialika.com/
best canada pharmacy online generic cialis online pharmacy https://ostipharmso.com/
grocery store with pharmacy near me pharmacy tech school online https://pharmregtop.com/
viagra cheapest price sildenafil fast shipping https://foxviagrixed.com/
black cialis buy cialis in australia https://cialssis.com/
viagra cheapest viagra mexico cost https://vigrixvix.com/
how to buy female viagra generic viagra online https://foxviagrixed.com/
Malegra FXT plus online canada drugs https://pharmregtop.com/
cheap cialis no prescription Best Online Site For Genuine Cialis
Levitra Long Term?Effects [url=http://buycialikonline.com]buy cialis viagra[/url] Cialis For Sale Onlone
best viagra pills uk female viagra pills buy in india https://vigrixvix.com/
tadalafil pronunciation order cialis 20 online tadalafil 5mg india
tadalafil 40mg cheapest cialis review cialis manufacturer coupon free trial
viagra for women australia women viagra online no prescription sildenafil 100mg uk
generic viagra pills online sildenafil over counter viagra online without prescription usa
cialis liquid for sale cialis canada price tadalafil lozenge
genuine viagra canada sildenafil generic discount buy viagra united kingdom
viagra • cialis • viagra no prescription cialis cialis super active reviews
Speman Glucotrol Female Viagra
Persantine Bystolic Seroflo
can you buy viagra canada best viagra pills in india viagra 100mg price in usa
Glucotrol is it safe to buy prescription drugs from canada eye drop https://mgpharmmg.com/
cheap generic viagra free shipping buy viagra in usa online where can you buy female viagra https://zenviagrok.com/
cheapest brand cialis 20mg montreal drug cialis cialis soft tabs 20mg https://ciallsed.com/
resaonably priced cialis buying cialis without prescription brand cialis us https://pocialgo.com/
viagra for women 2013 where to buy viagra over the counter uk female viagra generic https://viagrjin.com/
how to write a thesis statment how to write good thesis how long is a thesis https://thesisabcd.com/
Acquistare Sildenafil 50 Mg buy stromectol online uk
ivermectin pills for sale Amoxicillin Allergic Reaction In Children
thesis statement worksheet research thesis thesis outline https://thesismelon.com/
bboy thesis the davis-moore thesis states scad thesis https://thesismetre.com/
i need help writing my personal statement pay to write paper academic writers needed https://paperabbrs.com/
what is the purpose of a thesis how to pronounce thesis informative essay thesis examples https://thesisabbess.com/
coursework writing service customized writing best online writing services https://papermelanin.com/
web content writing services custom writing reviews custom written
cruel angel’s thesis english d&d 3.5 arcane thesis thesis statement in essay
example essay claim in an essay the crucible essay
thesis on feuerbach purdue owl thesis what does joan elizabeth easterly’s thesis propose about young
cheap custom writing help with english writing term papers sale
covid 19 essay 5 paragraph essay outline essay types
cyber bullying essay biography essay examples diversity essay
essay planner 500 words essay example conclusion essay example
critical analysis essay conclusion examples essay process essay
how to start an essay introduction how to start an argumentative essay what is a literary analysis essay
the cost of tadalafil in belize cialis and grapefruit enhance sildalis sildenafil tadalafil
sildenafil generic coupon viagra fast shipping canada cheapest online sildenafil
respond essay compare and contrast essay examples for college climate change essay
cause and effect essay topics college essay heading essay bot
what happens if you take 2 cialis overnight cialisis on line buy cialis south africa
buy genuine viagra online canada viagra fast shipping canada buy viagra no prescription
buy brand viagra canada buy viagra brand canadian pharmacy sildenafil
sildenafil cream 100mg viagra price in india order no prescription viagra
sildenafil pill cost buy viagra online cheap usa viagra tablets online
viagra for sale canada buy viagra online australia paypal buy viagra cheap
viagra price in canada female viagra australia canadian pharmacy viagra 200 mg
where can you buy viagra over the counter in australia viagra for sale on line sildenafil 50 mg canada
generic viagra cost where can i buy viagra in australia where to buy viagra usa
how to make cialis at home tadalafil tablets 20 mg global cialis meaning
buy genereiccialis cialis 20mg pills cheap cialis canada
prices on cialis cialis australia online stores where to by cialis
buying cialis online safe tadalafil over the counter cialis tadalafil 5mg lilly