Programs

LOVE LETTERS 

I work with conscious entrepreneurs who want to attract their soulmate clients and followers, find their authentic voice, and grow personal brands that make a difference.Here are some of their stories.

STEPPING INTO YOUR TRUTH

“Cate has really helped me get clarity with my ideas and message and as a result I got over my writer’s block. She also helped polish the copy to perfection… [working with Cate was] incredible and so valuable… it not only helps you with that one piece of copy that you’re working on, but actually provides you with the tools you will use for years to come.” 

HOW WE MET
Paulina was working on a beautiful members’ club for mamas who want to parent consciously but although she was a confident writer with a strong brand voice, she just couldn’t get her ideas to gel on the page.
THE THORNY PROBLEM
Paulina was suffering from a classic copy block. Because her ideas were new, unusual and sometimes controversial, she found it hard to show up on the page as her true authentic self, for fear of polarising people or being judged.

THE HAPPY ENDING
Over two intensive 1:1 sessions, we worked through Paulina’s copy blocks so she could relax and embrace her naturally calm, soulful and empowering voice.
We also discussed the most compelling and powerful copy techniques for connecting  with her dream audience, and came up with a beautifully fitting tagline for her logo, which summed up the New Generation Parenting brand, perfectly. 

MORE EYES ON YOUR COPY

“Cate has totally transformed the way I write and even the way I think about my communications. I didn’t put much thought into everyday writing for my business before. Now I know there’s an art to all communication with your target market. She has so much knowledge and such a brilliant way of condensing it into simple to understand and easy to follow techniques. We worked on my welcome email sequence and my open rates went from 30% to 50% and conversion from 2% to 8.5%, which is amazing.” 

HOW WE MET
Helen could write – she just needed to learn how to put more of herself into her copy and how to start using some of the crucial copywriting techniques, formulas and frameworks to get her words to connect and convert better.
THE THORNY PROBLEM
Years of working in the corporate world was making it tricky for Helen to make her copy conversational and personality-driven. We worked on her nurture series and how to engage new subscribers and get them to fall in love with what she does.

THE HAPPY ENDING
After four intensive sessionsHelen had a toolkit of techniques to call on whether she was writing an email or a blog post, and also had begun to find her brand voice and storytelling to better engage and connect with her readers. Not long after working together Helen’s email click-throughs jumped from 2% to 8.5%!

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