HOW WE MET
Paulina was working on a beautiful members' club for mamas who want to parent consciously but although she was a confident writer with a strong brand voice, she just couldn't get her ideas to gel on the page.
THE THORNY PROBLEM
Paulina was suffering from a classic copy block. Because her ideas were new, unusual and sometimes controversial, she found it hard to show up on the page as her true authentic self, for fear of polarising people or being judged.