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The Books that Shaped my Decade
Stress-Free Content Creation: Part 1
Here’s one of my best-kept secrets for you…
Who’s Really Stolen Your Voice?
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e: cate@catebutlerross.com

SO YOU'RE WRITING YOUR TED-X TALK OR PERHAPS YOUR

SO YOU'RE WRITING YOUR TED-X TALK OR PERHAPS YOUR BOOK... Here’s a question: are you doing you justice? Because one thing I know from 15 years in magazines, is that no-one ever realises how amazing their own story is.

How inspiring they really are.

Or if they do, they don’t know how to say it, without sounding like a boast or a bore.

Stories were my first love. Helping people tell theirs is my genius zone.

As a journalist I was a features writer for best-selling national magazines, which meant I interviewed people and unpicked their stories, all day, every day.

I've ghost written the words of hundreds of celebrities; Olympians, change-makers; I've unravelled the journeys of trailblazing entrepreneurs and industry leaders and turned what they told me into captivating stories readers couldn't put down.

But what I really loved, was interviewing 'ordinary', every day women like you and me who'd done amazing things.... Because so often they had NO IDEA just how spine-tinglingly extraordinary they really were.

And how much the world needed their stories.

When I spoke to these (mainly) women, I felt like so much more than just a jobbing writer: I became an advocate; a cheerleader; a collaborator; a voice coach; a facilitator; a channel.

I shone a light on the parts of their stories they didn't even realise were interesting or incredible or profound.

I'd pull out the telling details that encapsulated who they really were in a single quote or moment that I knew would bring my readers out in goose bumps.

I helped them share their message in the easiest and most captivating way there is: through a good story.
Very often you only get one chance to tell your story. Whether you’re on stage or writing a book. So if you’re gonna do it, do it well.

If you want a career storyteller, wordsmith and expert interviewer at your back when you choose to tell yours, that’s me.
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Already ready? Let’s chat. Links in the linktree. 💕

#yourstory #yourbook #memoir #businessbook #contentmarketong #onlinecoach #womeninbusiness #femaleentrepreneur #content #bigtalk #tedx #becomeanauthor #writingcoach #bookcoach #

Another life gone. And the very people who contrib

Another life gone. And the very people who contributed to it will make it front page news tomorrow, lining their pockets ready for their next character assassination campaign.
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Shame media needs to stop. And it starts with us, the consumers. .
In a world where you can be anything, be kind.
.

#RIP @carolineflack
#boycottthebile #shame #tabloids #socialmedia #keyboardwarriors #bekind #findyourvoice #celebritygossip #loveisland #carolineflack #empoweredwomenempowerwomen

I’ve just finished giving some feedback on the m

I’ve just finished giving some feedback on the most amazing manuscript that was sent to me for critique by a very clever ex journalist I know. .
Honestly, I’m in awe (we’re talking Godin meets Gladwell meets Harari...) and I know once it’s published everyone’s gonna be talking about it… ...as long as he changes just ONE thing that is….
.
“You need more stories,” I told him.
.
Silence.
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“I mean you’ve got stories in there and they’re brilliant,” I said. “But I mean stories about you.”
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Because after years of writing content for best-selling titles, one thing I know for sure is that no one is going to commit to 12 chapters of YOUR IDEAS on their summer holiday/commute, until they give a crap about who YOU are. Quickest way to do that? Hook ‘em with a story. .
My friend laughed: “Yeah, I know... The thing is Cate, I’m actually really very boring.”
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This particular person is many things, boring isn’t one of them, so we arranged to meet up this month for a little story therapy so he can finally get it done and get it published.
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And I know we’ll nail it. Because I don’t think I know anyone who is actually boring.
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(There are bores, yes, but they just need a bit of redirection with the right kind of questioning, if you can be bothered).
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Most people either have the most amazing stories, but tell them like they’re reading a stock inventory for a drill supply store...
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Or the most ordinary (but relatable) lives, filled with patches of wonder.
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Both can be boring, but with the right motivation and message, both can change minds, mend hearts, and inspire souls... .
Everyone has a story to tell.
The trick is choosing the right one, and learning how to tell it.
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I can help with that. If you have a story that you’re burning to share, online, in print, on stage or in person, book a call to find out more about my all-new Signature Stories program. Link in bio

#yourstory #storycoach #businessbook #yourmessage #keynote #contentmarketing #onlinecoach #entrepreneur #creative #creativeentrepreneur #brandstory #beseen #visibility #beheard #captivate #fascinate #writingcoach #memoir #femaleentrepreneur #visionaryleader #purposedriven

A Good Story Changes Everything... . Back in my gl

There are so many reasons you’re not sharing you

When I had been dating this Irish guy I met on a h

When I had been dating this Irish guy I met on a hen do for about 3 weeks, he was offered a career-changing job. In Texas.
.

Which was a bit inconvenient because we lived in my home town of London (the English one).
.

The interesting thing was (which I was far too sensible to tell him at the time), that despite having dropped out of university a few years before because I (ahem) missed my mum, I immediately knew that if this guy was moving to Texas, I was going too.
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Luckily I never had to apply for a job on Rodeo Magazine, or have that awkward far-too-soon ‘I love you’ convo, or calculate how much it would cost to fly home 4 times a year to see my folks (actually I probably did do this, that’s so me). .

Because if I had, maybe he wouldn’t have turned down the job for me, and we’d not have got married 5 years later, and we’d not currently be (mostly) happily living approximately 7 minutes drive from my mum. 😊

Anyway, I was telling someone this story on a facebook thread earlier this week and she replied, “You know, when you know, when you know, right?” And I was like, YES! You know when you know when you know... Except I was no longer thinking about true love, I was thinking about clients. .

Because when you chat with a potential client, there’s no two ways about it, you KNOW if you’re right for each other..
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And yet…(we’ve all signed a non-ideal client once, right?)
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So I’ve given myself a new gauge. Next time I get on a call with a client I’m going to ask myself - am I willing to swap my blush pink bobble hat and Vejas for a proverbial stetson and pair of cowboy boots for this person?
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Because one thing I’ve learnt about love and business, is that you can hook up with anyone, but if you want a happy ending (and beginning and middle), they’ve got to be a match.
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Ps Have you listened to my new podcast? It’s basically me and my mate web designer and branding expert Amanda @sparkologylab talk branding, content, design and business. Link in the linktree. Check us out😘

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