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e: cate@catebutlerross.com

So what’s the difference between an online busin

So what’s the difference between an online business owner who’s creating good content and a thought leader? And why does it even matter?

Well, I’ve been thinking about this alot lately as I prepare to lead The Sistermind in January.

Because there’s so much more to content marketing than well, the MARKETING bit.

Most entrepreneurs have got the hang of the whole omnipresent, consistent free value thing, which means if you want that content to be followed in 2021, you need to be looking at how you can position yourself as a leader and stand out.

The great news is, the best way to do that is still through content. But now you need to take it to a whole new level.

After good content comes, Content Leadership - this is the level at which you compete.

To get here, you need to:
Get really clear on your strategy (which doesn’t need to be complicated)
Hone your writing skills (so more people read and enjoy your stuff)
Grow your connection skills (to build your know, like and trust)
Tap into your heart voice (to connect and inspire on a deeper level)
And be a great storyteller (because there’s nothing like a good story)

But what if your vision is bigger than just competing?

What if you want to be the Oprah of your field? (Come on, you know this is what you really want)...

Well this is where we move from Content Leadership to Thought leadership; and where you become the one people trust, the expert with the opinion that shapes the thinking of the experts that come after you; when you become the one everyone thinks of when they talk about your field.

Here, it’s adding to the conversation - truly finding your voice and sharing your unique perspective, opinion and ideas.

Your authenticity needs to be ramped up too through content that’s not only built around strong core values, a consistent world view, but puts who you are into context (aka letting them in even more)…

Engagement also needs to be thought about differently...
#continued in comments

Everybody is a teacher or guide for somebody. But

I’m about 13 months into waiting for a referral

I’m about 13 months into waiting for a referral for an ADHD diagnosis; I initially did it for my daughter: “Look! Mummy’s neurodiverse, and look how normal I am!”. But then the deeper I dove into the world of neurodiverse minds, the more my motivation shifted; maybe this was the key to harnessing my fast, unruly brain?

And suddenly, a new fear popped up: oh god, but what if I AM normal? What if all this is just me trying to make myself special, when I’m really not?

And whether you’re neurotypical, or neurodiverse, that’s actually a more common fear than not being normal - that we’re not special enough.

And it’s a fear that keeps us playing small.

But my darling friend, it’s all bullshit. And I’m not saying that in a sickly sweet love and light, “we’re all special in our own unique ways” kind of way...
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I’m saying it in a, well, it’s an actual fact, kind of way.

As a journalist, I met and talked with hundreds and hundreds of people each year. Some were astronomically rich and world famous, some were ‘normal’ ordinary even and you’d not look twice at them in the street; some I liked, and some I really really didn’t like; but each and every single one of them had something fascinating or funny, wise or enlightening, thought provoking, and on a couple of notable occasions, truly life changing, to say.

Every single one of those people created a new facet to my understanding of the world and myself. And I’m so grateful to have had that insight into all those beautiful minds.

Because special doesn’t just mean better or greater than usual; it doesn’t just mean out of the ordinary; it also means belonging specifically to a particular person or place...

And what’s specific and normal to you, can be inspiring and extraordinary and life-changing to someone else.

So, stop hiding. Stop worrying that you’re not special enough. Stop ruminating over whether that blog you’ve written, or putting yourself forward for that magazine feature or award is you trying to make yourself look important or special.

Because to someone out there, most likely even many someones, you will be life changing.

Cate
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>> The Sistermind is open for enrolment now. DM for details>>

Press play on this one to never run out of things

Press play on this one to never run out of things to say in your content. Ever.
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Link in bio.
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#podcast #mewepisode #podcasters #contenttips #contentideas #contentinspiration #storytellingforcoaches #contentmarketingideas #knowwhattosay #soulpreneur #femalecoach #soulpreneur #spiritualboss

In an online world where content is everywhere and

In an online world where content is everywhere and free, if you want to stand out,
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If you really want to make an impact;
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If you want to step into the truth of why you do what you do, and why you feel called to communicate that message on a larger scale....
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you need to be showing up and sharing not from a place of pure strategy, but with your heart voice.

Because that’s where your mission meets with who you really are.
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And how your content, message and voice, stops blending in with the crowd.
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Ps If you need more specialist business support in 2021, and want to join a high level mastermind focused on helping you elevate your content marketing and find your voice so you can be heard by more soulmate clients and position yourself as a leader, The Sistermind is for you. A small intimate group of coaches, creatives and changemakers, 6 months of weekly support, mentorship, coaching and accountability. If you want to find out more send me a DM.
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#soulpreneur #contenttips #womenscoach #sistermind #contentmarketingcoach #femaleentrepreneur #spiritualboss #growyourinfluence #beseen #beheard #getvisible #elevateyourbrand #tellyourstory #pryourbusiness

Fully shining my light changed the face of my bus

Fully shining my light changed the face of my business and this is the key to your next level too.

I’ve been looking back over my January 2020 goals and affirmations today. And my continued commitment to shine my light more fully was one of them; as it will be for 2021 as well; because I know the more that I allow myself to shine; the more shifts, opportunities and abundance I create in my life and in my business and for my clients.

Because here’s the truth: how you communicate with your audience is an energy exchange; and when you’re blocking and hiding who you really are, you’re also blocking and hiding from the success you desire.
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Don’t worry, I know exactly what that feels like.

At the beginning of 2019 I completely burnt out. I’d done all the things I was meant to do and yet my business still felt like I was pushing a boulder up hill. And I realised, that I’d been so caught up in proving myself as professional, as an expert, as good as the competition...; that I’d never never played that ace hiding up my sleeve;

That thing that makes you magnetic, and your business feel so much more aligned:

Being more me.

And it was such a simple shift and yet had such a profound effect on my business; that it’s now a big part of what I teach my clients to do.

Because, yes I can show you how to craft a powerful message, tell your story, and create a content strategy that gets your audience ready to pop like a champagne cork...

But the one shift that shifts everything? Finding your voice, stepping into your truth and fully shining your light.

From January 2021 I’m leading a small group of coaches, creatives, changemakers and soulpreneurs on a 6 month journey to positioning themselves as leaders in their field; to finding their voices and becoming known for what they do.

Because I know that so often it’s not a business coach you need, but the tools that get you seen and the courage that gets you heard.

Today is the last chance to grab the early bird discount and bonuses. If you want to shine your light more fully in 2021 and beyond, then this is for you. Send me a DM to find out more.
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#mastermind #contentmarketingtips #bevisibile #growyourinfluence

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